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McLaren Automotive brings in Nissan's Wayne Bruce

was an automotive journalist with UK-based CAR magazine. Levine said: I am so excited to have Wayne on board ...

Citizen Brando appointed by Auto Trader

Auto Trader, the online marketplace for new and used cars, has appointed Citizen Brando as its...and owning a car, using a mixture of creative media relations and press office work. Trader Media Group ... the public. Citizen Brando MD Mandy Sharp said: Auto Trader needs to become the voice of the car ...

Broadcast yourself: Should brands become media owners?

. The car brand appeared ahead of its time when it launched a branded channel on Sky in 2005, which offered ... their mobile phone to their car's audio system. As a result, Audi produced a series of ten-minute tutorials ...

Citroen UK in Universal Music pop video deal

Citroen UK has struck an innovative deal with Universal Music to supply cars for the record label...The car brand's comms director Marc Raven claimed that the ongoing product placement deal ... 's magazines are advertorials or advertising. This way is more dynamic. It puts the artist with the car, but it does not look like a gratuitous piece of product placement,' he said. A Citroen car will appear ...

Car park firm NCP calls in Social360 to listen to consumers

The largest provider of car parks in the UK, NCP, has employed a digital comms specialist to track

Car firms including Fiat review marketing approach as cuts bite

Fiat is the latest car company to seek PR support, as it hunts for an agency to help boost...economic climate, PR agencies are reporting a boom in enquiries from car firms, as they look to introduce a ... their PR business in the first weeks of 2012. PRWeek also understands that at least one other major car ... in the number of requests from car manufacturers. 'Surprisingly, given the economic climate, we are seeing a ...

Peugeot consolidates dual UK PR accounts into Tangerine

of major car launches in continued tough economic times for the auto industry....The car manufacturer has taken on Tangerine PR to look after a joint brief to work with its dealership service and act as an in-house PR support team. The Manchester-based agency won the ongoing ... Peugeot 208. House PR will continue to work with the car brand to deliver lifestyle PR. ...

Nissan in agency hunt for multinational corporate brief

Car giant Nissan is seeking a UK-based PR agency to handle its corporate PR activities across key...The Japanese car manufacturer wants the successful agency to work to help coordinate its comms across Africa, the Middle East, India and Europe. The chosen agency will report to Fernando Menezes ... to the company s car manufacturing plant in Washington, Tyne and Wear - the largest car plant in the UK ...

PR Week Global Report Card: Cohn & Wolfe Q&A

an injection of youthfulness. Our team created an anti-car show and took the Remix on the road for six ...

Britax appoints Threepipe in bid to remodel as lifestyle brand

Child car seat manufacturer Britax has appointed Threepipe as it seeks to remodel itself as a

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