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Technology: Gadget Revolution

adds. KANE CAR PILOT The promotion of Kane Gear's Car Pilot navigation system, launched last year ... rather than the other way round. What Car?, BBC Top Gear, Autocar, Stuff, T3, in-flight magazines ... lot of time driving. 'Two types of people buy the Car Pilot,' Fedder continues. 'The technology ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

is more than a brand, it's a statement. The German car marque has recently been all over the press ... sucked in by this subtle approach, the car maker hired Freud Communications to support the ad campaign with a PR push. Although the car-maker has lost three per cent off its brand valuation on last year ...

INTERNATIONAL: Computer firms lose out in public perception poll

3 -1 Hospitals 73 67 6 -4 Car ...

Final shortlist in place for Global Beach PR pitch

appointed as interactive partner for Jaguar Cars worldwide. ...

OPINION: The Big Question - Which aspects of everyday PR practice could be automated?

21st century technology - such as Durrants' electronic cuttings and distribution system - makes possible previously unimagined benefits . We cannot be too far away from a fully-automated PRO Simon Whale - Luther Pendragon '"Automation" conjures up images of robots building cars. Our ...

TECHNOLOGY: Wired to the future - PRWeek asks leading lights how they see the fastest growing sector in PR shaping up

Pearson explains. He cites the example of car manufacturers' prototypes, displayed in a fanfare ... for the IT industry of how to sustain interest. Such 'magic cars' showcase the talent at the company and whet ... cars aren't about transportation anymore, but are becoming digital centres, with e-mail, and voice ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown out of a splintering of the lads lifestyle market

are the first to tell you about the next generation of cars, games consoles, whatever. We are read by early ...

Compaq hires Porter to boost European PR

and was replaced by H s logo will appear on the team s cars, and Compaq technology will be used to provide technicians with lap-by-lap data on the cars race performances. Compaq is the world s largest ...

FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

are likely to be influenced by television and lifestyle press. Cars are always a good analogy ... . Consumers may buy What Car? magazine and watch Top Gear, but what really makes up their mind once they ve ...

Motorola offers Brodeur global brief in spin-off

control a variety of machinery, from mobile phones to cars and washing machines. Brodeur ...

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