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Campaign: Travel sickness presented as a hazard - Healthcare PR

01 Apr 2005 | by Adam Hill

of a car in motion is well known - especially to parents. Pharmaceutical manufacturer McNeil tasked ... statistics showing that road accidents happen because a child is throwing up in the back of a car.' ...

Profile: Console freak - David Wilson, head of UK PR, Sony Computer Entertainment Europe

25 Feb 2005 | by Ian Hall

, is a 'petrolhead' who loves vintage cars. He is, apparently, something of a showman - when he left ...

Marketing Communications: Emotional connection

22 Oct 2004

that if they care about their children they should buy a certain car because of its safety features or a particular ... that otherwise would be sold on its technical features. So, in trying to reverse years of declining sales, in-car ...

Campaign: Second Opinion

17 Sep 2004

not have caused Wonderbra-style car crashes, but has had a profound effect on women's attitudes to body ...

CAMPAIGNS: Irn-Bru gatecrashes MTV Music Awards - Guerrilla Marketing

06 Feb 2004 | by Dan Bloch

' cars, motorbikes and taxis, ferried journalists around the city and distributed merchandise ... innovative approach,' he says. 'There were only two Irn-Bru can cars, but they seemed to be around every ...

PRWEEK AWARDS 2003: Specialist & Technique - Research

31 Oct 2003

position as the number one confectionery brand in the UK. COMMENDED - SAFETY FOR YOU AND YOUR CAR ... . The PR team explored Autoglass's safety heritage and the rise in UK car crime to create a 'safety for you and your car' communications strategy. QBO campaigned on two safety causes, targeting previously ...

Analysis: Alcopops battle shows signs of a new maturity

17 Oct 2003 | by Ian Hall

' VK cars, with the brand gaining publicity from editorial and reader competitions, explains Tungland ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

is more than a brand, it's a statement. The German car marque has recently been all over the press ... sucked in by this subtle approach, the car maker hired Freud Communications to support the ad campaign with a PR push. Although the car-maker has lost three per cent off its brand valuation on last year ...

Itchcom to assist Chunk in T-shirt marketing and PR

12 Apr 2002

Itchcom, which won the brief after a word-of-mouth recommendation from another client, comics publisher com.x, will seek to build on Chunk's early successes at selling its line of T-shirts featuring cut-away illustrations from the classic JH Haynes Car Manuals. The main challenge for the agency will be to raise ...

Adidas hands consumer business to Ketchum Life

14 Dec 2001 | by JOE LEPPER

and work for Pepsi and sports car brand MG. ...

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