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McLaren Automotive brings in Nissan's Wayne Bruce

23 May 2012 | by John Owens

was an automotive journalist with UK-based CAR magazine. Levine said: I am so excited to have Wayne on board ...

Lucre to lobby for improved child travel safety for BubbleBum

10 May 2012 | by Hannah Crown

Lucre has been appointed to lobby for safer child transport laws as part of a brief from car seat

Jaguar Land Rover lobbying work up for grabs

01 May 2012 | by Matt Cartmell

emerged that the car firm s director of global government affairs Andrew McCall is leaving. He has been ... in 2007. The luxury car maker is recruiting 1,000 extra staff to bolster production of its Range Rover ...

Transport firm Arriva seeks PR support for rail services

01 May 2012 | by John Owens

amid efforts to persuade people to switch from cars to trains....but with people using private cars. It s about mode of choice and while acknowledging that fares in the rail ... of car ownership. The brief will include news generation and offering support with strategy ...

The Week

20 Apr 2012

Ignite, the diversity in PR networking group, has launched its 'manifesto for change', in which it calls for the PR industry to take immediate steps towards increasing diversity. Auto Trader, the online marketplace for new and used cars, has appointed Citizen Brando as its retained PR agency ...

Citizen Brando appointed by Auto Trader

16 Apr 2012 | by Matt Cartmell

Auto Trader, the online marketplace for new and used cars, has appointed Citizen Brando as its...and owning a car, using a mixture of creative media relations and press office work. Trader Media Group ... the public. Citizen Brando MD Mandy Sharp said: Auto Trader needs to become the voice of the car ...

Honda seeks social media agency to create 'fun' online presence

12 Apr 2012 | by Sara Luker

Car giant Honda UK is on the hunt for a social media agency to help open up customer conversations...and floods in Thailand. The problems led to Honda's total worldwide production falling from 3.6 million cars ...

Ex-Mercedes-Benz comms chief Andrew Roberts to join Bentley

29 Mar 2012 | by John Owens

Former Mercedes-Benz UK comms director Andrew Roberts is set to join rival luxury car maker Bentley....Roberts, who left Mercedes earlier this year, will become head of global brand comms at the British car manufacturer. He spent three years in the top comms job at Mercedes, where he oversaw the company's backing of London Fashion Week amid efforts to broaden its demographic. Before this, former ...

Citroen UK in Universal Music pop video deal

15 Mar 2012 | by Kate Magee

Citroen UK has struck an innovative deal with Universal Music to supply cars for the record label...The car brand's comms director Marc Raven claimed that the ongoing product placement deal ... 's magazines are advertorials or advertising. This way is more dynamic. It puts the artist with the car, but it does not look like a gratuitous piece of product placement,' he said. A Citroen car will appear ...

Hertz seeks global agency

09 Mar 2012 | by Sara Luker

Car rental firm Hertz is understood to be on the hunt for a global agency to handle the brand...The pitch, which is being led by the firm's North American office, is thought to include incumbent Ketchum Pleon, Brands2Life and Edelman. The chosen agency will promote Hertz's product launches, car ... since 2008. Hertz is the world's largest general use car rental firm, operating in more than 8 ...

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