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Car rental firm Hertz searches for global agency

06 Mar 2012 | by Sara Luker

Car rental firm Hertz is understood to be on the hunt for a global agency to handle the brand...The pitch, which is being led by the firm s North American office, is thought to include incumbent Ketchum Pleon, Brands2Life and Edelman. The chosen agency will promote Hertz s product launches, car ... since 2008. Hertz is the world s largest general use car rental firm, operating in more than 8 ...

Car park firm NCP calls in Social360 to listen to consumers

14 Feb 2012 | by Hannah Crown

The largest provider of car parks in the UK, NCP, has employed a digital comms specialist to track

Car firms including Fiat review marketing approach as cuts bite

12 Jan 2012 | by Nikki Wicks and John Owens

Fiat is the latest car company to seek PR support, as it hunts for an agency to help boost...economic climate, PR agencies are reporting a boom in enquiries from car firms, as they look to introduce a ... their PR business in the first weeks of 2012. PRWeek also understands that at least one other major car ... in the number of requests from car manufacturers. 'Surprisingly, given the economic climate, we are seeing a ...

Car-maker Fiat looks to Beige to launch Gucci edition of Fiat 500 range

09 Aug 2011 | by Sara Luker

Fiat has called in Beige to launch a special edition Gucci model of its Fiat 500 car....The remit will see Beige lead the UK PR initiative for the official launch of the car, the Fiat 500byGucci, alongside the car maker s lead advertising agency Krow. Beige media director Joanne ... cars will retail from 14,800). The Gucci branding will help highlight the Fiat 500 as a truly ...

Reputation Survey: Car brands - The force remains with Volkswagen

21 Jul 2011 | by Kate Magee

Greenpeace's 'stormtrooper' protest has failed to dent the reputation of the German car brand...consider it the car brand with the best overall reputation, according to new research by PRWeek ... cent said they now trusted Volkswagen less as a brand. When asked which car brand was the most ... as the safest and most reliable car brand by 22 per cent of respondents, ahead of Volvo (19 per cent) and Toyota ...

Rolls-Royce Motor Cars calls in external PR support

23 Jun 2011 | by Sara Luker

Rolls-Royce Motor Cars (RRMC) has called in external PR support as it gears up to launch a number...Full-service agency MindWorks Marketing will handle PR around the new Phantom Experimental Electric, believed to be the largest electric car yet. Currently, it is just a prototype, as the firm is keen to get feedback from its customers. The Hampshire-based agency will also promote the new Ghost ...

Diffusion in car site win

27 Apr 2011 | by Nadirah Kaba

Used car site Motors.co.uk has hired Diffusion following a competitive two-stage pitch....Sitting in a 24bn-a-year market, Motors is the second largest used car site in the UK behind Autotrader. Tesco's takeover of Carsite.co.uk and its launch of Tescocars.co.uk earlier this year have added to competition in the market. Motors.co.uk commercial director Phil Jones said: 'We recognised that we needed ...

Technology: PFPR wins eco car work

10 Sep 2010

Electric car manufacturer Fisker Automotive has chosen automotive PR specialist PFPR for a pan...The agency will work on a retained basis to raise awareness of the car firm's products, overseeing the launch of its new Karma sports car and establishing the brand's presence at international motor shows ... , gearing up to deliver its first cars to customers in Europe.' ...

Van Communications awarded consumer PR campaign for Spanish car brand Seat

20 Aug 2010 | by Peter Quainton

Spanish car brand Seat has handed its consumer PR account to Van Communications without a...Van has been charged with building awareness, engagement and loyalty among 18- to 44-year-olds in the market for a new car. The agency will be focusing much of its efforts on promoting the new Seat Leon ... of Reading and Leeds Festivals, where Seat is offering festival goers the chance to take part in a human car ...

Fiat finds Faithless Car brand

30 Jul 2010

Fiat has called in music PR specialist Outpost to promote a partnership with dance music act Faithless. The collaboration has been designed to promote Fiat's Punto Evo model, billed as 'the sporty, young evolution of the Fiat Punto'.

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