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Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

McLaren Automotive brings in Nissan's Wayne Bruce

23 May 2012 | by John Owens

was an automotive journalist with UK-based CAR magazine. Levine said: I am so excited to have Wayne on board ...

Iain Anderson: Lobbying's open book

10 May 2012 | by Matt Cartmell

, then trying to get out of, a racing car. I was somewhat responsible for getting him to climb in. As he ...

Focus PR

02 May 2012

. What were your three best campaigns of 2011? Rolls-Royce Motor Cars: our lifestyle media ... most proud? We converted Rolls-Royce Motor Cars from a project to an annually retained client ...

Jaguar Land Rover lobbying work up for grabs

01 May 2012 | by Matt Cartmell

emerged that the car firm s director of global government affairs Andrew McCall is leaving. He has been ... in 2007. The luxury car maker is recruiting 1,000 extra staff to bolster production of its Range Rover ...

Transport firm Arriva seeks PR support for rail services

01 May 2012 | by John Owens

amid efforts to persuade people to switch from cars to trains....but with people using private cars. It s about mode of choice and while acknowledging that fares in the rail ... of car ownership. The brief will include news generation and offering support with strategy ...

Citizen Brando appointed by Auto Trader

16 Apr 2012 | by Matt Cartmell

Auto Trader, the online marketplace for new and used cars, has appointed Citizen Brando as its...and owning a car, using a mixture of creative media relations and press office work. Trader Media Group ... the public. Citizen Brando MD Mandy Sharp said: Auto Trader needs to become the voice of the car ...

Honda seeks social media agency to create 'fun' online presence

12 Apr 2012 | by Sara Luker

Car giant Honda UK is on the hunt for a social media agency to help open up customer conversations...and floods in Thailand. The problems led to Honda's total worldwide production falling from 3.6 million cars ...

Consumer: Land Rover evokes interest in young

05 Apr 2012 | by John Owens

Land Rover called on The Brooklyn Brothers ahead of the launch of its latest car, the Evoque....produced so far. The car manufacturer asked The Brooklyn Brothers to create a global campaign ahead of the car going on sale in the autumn of 2011. The challenge was to connect with a younger, urban, design ... in which the audience could participate. To promote a car designed with the city in mind, the agency ...

Ex-Mercedes-Benz comms chief Andrew Roberts to join Bentley

29 Mar 2012 | by John Owens

Former Mercedes-Benz UK comms director Andrew Roberts is set to join rival luxury car maker Bentley....Roberts, who left Mercedes earlier this year, will become head of global brand comms at the British car manufacturer. He spent three years in the top comms job at Mercedes, where he oversaw the company's backing of London Fashion Week amid efforts to broaden its demographic. Before this, former ...

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