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Analysis: Haines sees PR benefits in 'Big Tent'

rely on our (PR) partners.' Although he gives two highly brand-specific examples - car and vodka ...

Volkswagen to retain PR in-house as pitches fail

Car giant Volkswagen has shelved plans to hire a consumer agency, having met five firms in a series of 'chemistry sessions', with a view to hiring external support. As PRWeek went to press, Volkswagen claimed to have abandoned the pitch after the agencies were deemed to have failed to meet its ...

INTERNATIONAL: Havas Advertising hands Gillham top comms post

PARIS: Havas Advertising, the parent company of the Grayling Group's UK PR brands, has filled its top communications post with the appointment of Simon Gillham. Gillham, who joins as vice-president of communications, has been recruited from car supplies firm Valeo Group where he held the same position. He ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

of the game on our shores was heralded by a massive stunt, organised by Cake. It featured cars, bikes, a ...

INTERNATIONAL: GM selects LG Ad to raise profile for Daewoo talks

SOUTH KOREA: General Motors (GM) Korea, which is in talks with debt-ridden Korean car maker Daewoo...SOUTH KOREA: General Motors (GM) Korea, which is in talks with debt-ridden Korean car maker Daewoo Motors, has hired LG Ad for a corporate PR campaign. The US auto giant is aiming to raise ... for Korea s auto industry. The Korean car market is dominated by domestic manufacturers Hyundai ...

Borkowski PR will back Wrigley’s latest gum drive

previously, most notably for Nissan cars and Equitable Life. There was no incumbent, although Wrigleys ...

Judge and Jury: Bid to reclaim Christmas must make the most of shopping fatigue - The Churches’ Advertising Network has the right idea with its festive campaign to reclaim Christmas but it will find it difficult to reach its target with so little

marketing packs which include car stickers, posters and Christmas cards. CAN is a multi ...

Independent tops the ranks for ad campaign stories

over and deposited in a Rover car. But they coincided with coverage of British hostages in Kashmir ...

Focus: Marketing Comms - The faces behind the brand names

: cars, financial services, telecommunications and utilities. And, according to Mottram s own ... known for manufacturing cars and electronic equipment. And although the Mitsubishi name appears ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

the journalist a piece of paper. Already there are signs on big car or product launches, for example, of press ...

 

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