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Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ... . Fleishman-Hillard will take on responsibility for pan-European campaigns co-ordinated from the UK hub ...

Green Party's mayoral press officer Joe Williams joins Sustrans

22 May 2012 | by Hannah Crown

lauded call for all election candidates to publish their accounts. He said: During election campaigns ...

Tourism: Iceland opens doors to the 'enlightened'

03 May 2012 | by John Owens

cent decline in visitor numbers. The country launched an Inspired by Iceland campaign, which changed...Campaign: Inspired by Iceland 2011 Client: Promote Iceland PR team: The Brooklyn Brothers ... Grimsson started the campaign with an address to the nation in which he pledged his own invite and urged ... to influence other tourists. Measurement and evaluation Media that covered the Iceland campaign ...

LDR London hired for Nikki Beach pop-up Olympics club

23 Apr 2012 | by Matt Cartmell

LDR London has been appointed to handle a UK PR campaign for luxury beach club company Nikki Beach

Food & Drink/Tourism: Fika delivers a square deal for Sweden

19 Apr 2012

W Communications was appointed by Visit Sweden to create a highly targeted campaign that would...Campaign Fika Square Client Visit Sweden PR team W Communications Timescale June ... The campaign generated 46 pieces of coverage, including in the London Evening Standard, Metro and Time Out ... . Results The Fika Square campaign resulted in a 20 per cent increase in overnight visitor stays ...

Capitalize to help charity Sail Training International attract sponsors

16 Apr 2012 | by By Hannah Crown

Youth sailing charity Sail Training International has appointed Capitalize for a campaign

Hit or Miss? British Airways launches airplane-themed pop-up restaurant

05 Apr 2012

Developed by Cake, the restaurant is part of the carrier's 'Great Britons' campaign, which has also seen BA create dove-themed Olympic planes. Under the campaign, hundreds of free flights were offered to promote British talent in fields such as art and design and sport. How I see ...

Greece open to PR support to help boost tourism

29 Mar 2012 | by John Owens

from the UK tourism industry to step up consumer campaigns.

Expedia seeks single agency to consolidate consumer PR

21 Mar 2012 | by Sara Luker

the successful agency provide strategic guidance and support for multi-market campaigns. The agency will need ... will work with these agencies to co-ordinate selected campaigns across these markets. The review is being ...

Entertainment: Tree-top attraction swings to success

15 Mar 2012 | by John Owens

Campaign: Raise national awareness of Go Ape Tree Top Adventure Client: Go Ape Tree Top Adventure PR team: Berkeley PR Timescale: January-December 2011 Budget: Less than 50 ... To increase visitor levels to its 27 sites. STRATEGY AND PLAN A February half-term campaign ...

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