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Expedia hires Fleishman-Hillard after European consolidation review

in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ... . Fleishman-Hillard will take on responsibility for pan-European campaigns co-ordinated from the UK hub ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...

Digital: Nomophobia drives SecurEnvoy sales

Campaign: Increasing Levels of Nomophobia Client: SecurEnvoy PR team: Eskenzi PR Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong ... . Measurement and evaluation The campaign generated nearly 1,000 pieces of coverage in more than 40 ...

British Olympic legends to boost Sega London 2012 game

campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating memorable scenes from past Games. Seventy Seven will handle a digital and media relations campaign over ...

Peter Ross made head of Weber Shandwick's tech team

spectrum with technology innovation campaigns. Growth in areas such as mobile, security, media ...

CIPR calls for feedback on PR guidelines about Wikipedia use

where necessary, included in the guide is a recommendation that those running campaigns get to know ...

iLuv calls on Clarion Communications to spread word in UK

The consumer campaign will see Clarion, which won the brief following a pitch process, driving awareness of iLuv. This will involve a programme of events, product placement and social media support. Christian Corney, buying and marketing director at Harvard International, which exclusively distributes iLuv ...

Stuart Jackson: Turning up the volume

's most ambitious campaign, finds Sara Luker....affairs Stuart Jackson will be holding the megaphone. The brand recently launched its biggest campaign to date, a campaign to bring 4G to Britain. Everything Everywhere is in a privileged position. Unlike ... . The company's campaign has focused on drumming up support for this faster rollout of 4G across the UK among ...

O2 seeks help to drive 'talking' around products

and consumer, help us communicate good news stories that often become lost and amplify our campaigns. 'The ... Everywhere's 4GBritain campaign. Financial results released in February showed that Telef nica had become ...

Telefónica Digital hires Bite and Access for global brief

relations programme. The agency will also work on generating content and campaigns for Telef nica s local ... for the agency, said: The opportunity to work on truly integrated campaigns with some of the most innovative ...

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