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Futura Foods calls in Brazil PR to promote Greek cheeses

untapped market, and we have created a completely integrated campaign that will bring this new brand to UK ...

Organix brings in Bottle PR for campaign work

Bottle will promote the full Organix range in consumer media, including Goodies snacks and the new Mighty Meals range, together with providing brand launch support. The agency won the work after a pitch process and is to work on the brief initially until the end of the year, with a campaign due to go live ...

Environment : Jordans' 'ten per cent' boost for wildlife

Campaign: Jordans 10% Challenge Client: Jordans Cereals PR team: Wild Card Timescale ... ambassador. It held a media event and photocall at his farm to launch the campaign and produced a video presented by Doherty with gardening tips. Measurement and evaluation The campaign generated 58 ...

Morrisons shakes up roster amid rebrand

will be on taste and affordability, with every campaign having these two factors at heart.' 3 Monkeys has been ...

SodaStream appoints Luchford APM for global design brief

SodaStream has appointed Luchford APM for a global design campaign as it looks to emulate its...campaign looking to take SodaStream on to the global design map. If you start at the top tier within ... campaign,' she said. You start with opinion-forming titles then unfold it into the mass market, making ... is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...

Ex-Shine director Natalie Luke launches consumer start-up

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

Kettle Chips on consumer agency hunt

classic seasonings. The move follows successful campaigns of competitor Walkers, which has run similar ... the brand ramped up its marketing activities with a new PR and press advertising campaign to try to reach a ...

Food & drink: Jack Daniel's creates dramatic buzz

Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR team: Stir PR Timescale: October-December 2011 Budget: 50,000 Objectives ... and press. The eCRM comms was sent to more than 150,000 targets. Results The campaign coverage ...

Nestlé revamps PR support as protest looms

by campaign group Baby Milk Action. The group is asking Nestl to bring its baby food marketing practices ...

Government warned on reliance on food industry in obesity fight

-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike ... the industry on board. And public health campaigns of this significant magnitude are not sustainable in the current funding environment without external support. This will not work if it s a campaign run by PR ...

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