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Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand ... , the campaign generated 100 press stories and 500 online articles. Results Enquiries from interested ...

Consumer: Lego builds brand quality at St Pancras

Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego ... . The progress of the tree was updated daily on Lego's Facebook page. Place PR led a social media campaign ... Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online. In total, the campaign ...

iLuv calls on Clarion Communications to spread word in UK

The consumer campaign will see Clarion, which won the brief following a pitch process, driving awareness of iLuv. This will involve a programme of events, product placement and social media support. Christian Corney, buying and marketing director at Harvard International, which exclusively distributes iLuv ...

PHA Media picked to promote Nicky Clarke hair styling range

, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...

Consumer: Sports bra shows some real panache

in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale ... professionals. Strategy and plan The media campaign started with an event in Wimbledon for key health ... calendar of media coverage by the specialist press. A national media relations campaign was then put ...

Environment : Jordans' 'ten per cent' boost for wildlife

Campaign: Jordans 10% Challenge Client: Jordans Cereals PR team: Wild Card Timescale ... ambassador. It held a media event and photocall at his farm to launch the campaign and produced a video presented by Doherty with gardening tips. Measurement and evaluation The campaign generated 58 ...

SodaStream appoints Luchford APM for global design brief

SodaStream has appointed Luchford APM for a global design campaign as it looks to emulate its...campaign looking to take SodaStream on to the global design map. If you start at the top tier within ... campaign,' she said. You start with opinion-forming titles then unfold it into the mass market, making ... is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...

Rosetta Stone brings in Bottle PR for London campaign

. The campaign is currently under wraps, with little detail being released apart from the fact it will focus ... . There was no agency covering the brief previously. Schaden commented that the campaign would take the company ... be undertaking a Christmas marketing campaign across the UK and Europe that also focused on fun. This marked a ...

Lil-lets brings in Shine Communications for products drive

The agency has been appointed for an ongoing brief to deliver a brand campaign that will drive ... campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ... are looking forward to delivering Lil-Lets a stand-out and innovative campaign. The Lil-Lets brand ...

Hope&Glory called in to promote ERGObaby

brand campaigns. Hope Glory managing partner Jo Carr will lead the project, which was won following a ... campaigns in this sector: We want to take it into more interesting territory. We re looking to take it out ...

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