24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand ...
, the campaign generated 100 press stories and 500 online articles.
Results
Enquiries from interested ...
18 May 2012
| by Hannah Crown
Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego ...
. The progress of the tree was updated daily on Lego's Facebook page.
Place PR led a social media campaign ...
Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online.
In total, the campaign ...
15 May 2012
The consumer campaign will see Clarion, which won the brief following a pitch process, driving awareness of iLuv. This will involve a programme of events, product placement and social media support. Christian Corney, buying and marketing director at Harvard International, which exclusively distributes iLuv ...
14 May 2012
| by John Owens
, organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...
10 May 2012
| by Hannah Crown
in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale ...
professionals.
Strategy and plan
The media campaign started with an event in Wimbledon for key health ...
calendar of media coverage by the specialist press.
A national media relations campaign was then put ...
10 May 2012
Campaign: Jordans 10% Challenge Client: Jordans Cereals PR team: Wild Card Timescale ...
ambassador. It held a media event and photocall at his farm to launch the campaign and produced a video presented by Doherty with gardening tips.
Measurement and evaluation
The campaign generated 58 ...
08 May 2012
| by John Owens
SodaStream has appointed Luchford APM for a global design campaign as it looks to emulate its...campaign looking to take SodaStream on to the global design map. If you start at the top tier within ...
campaign,' she said.
You start with opinion-forming titles then unfold it into the mass market, making ...
is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...
04 May 2012
| by John Owens
. The campaign is currently under wraps, with little detail being released apart from the fact it will focus ...
. There was no agency covering the brief previously. Schaden commented that the campaign would take the company ...
be undertaking a Christmas marketing campaign across the UK and Europe that also focused on fun.
This marked a ...
30 Apr 2012
| by John Owens
The agency has been appointed for an ongoing brief to deliver a brand campaign that will drive ...
campaign alongside digital and advertising agencies. Erika Kessel, director at Shine, who will be leading ...
are looking forward to delivering Lil-Lets a stand-out and innovative campaign. The Lil-Lets brand ...
30 Apr 2012
| by John Owens
brand campaigns. Hope Glory managing partner Jo Carr will lead the project, which was won following a ...
campaigns in this sector: We want to take it into more interesting territory. We re looking to take it out ...