20 Feb 2009
| by Chris Hall
Campaign: Mushrooms: The Magic Ingredient for Slimming
Client: The Mushroom Bureau
PR team ...
and traders in
the UK, decided to commission a campaign based around a real-life diet
trial. Mustard ...
makeover to the top
three dieters. They decided to run the campaign results around the New Year, which ...
20 Feb 2009
| by Matt Cartmell
as an expendable part of their
budget. Paratus is expected to use a number of creative campaigns to
differentiate ...
to
explain the campaigns to internal Costa staff and working with baristas
to educate them in PR.' Paratus ...
12 Dec 2008
, an aggressive media campaign and plenty of information
on its website. - MISS. ...
05 Dec 2008
| by Alex Black
Campaign: Love Food, Hate Waste
Client: WRAP (Waste and Resources Action Programme)
PR team ...
, and stop it from reaching
landfill. WRAP's solution was the Love Food, Hate Waste (LFHW) campaign ...
the issue of food waste and raise awareness of the Love
Food, Hate Waste campaign among all consumers ...
21 Nov 2008
Campaign: Lift-Off
Client: 42 Below
PR team: LDR London
Timescale: August-October 2008
Budget: £15,000
Trendy vodka brand 42 Below asked LDR London to run a consumer-facing
campaign that would target creative communities in media, music and
design. Objectives: - To run high ...
21 Nov 2008
| by Matt Cartmell
Eulogy will work on an integrated trade and consumer campaign to promote
Irish food and drink brands in the UK with immediate effect. The two-year campaign was handed out by government agency Bord Bia
following a public tender. Eulogy will take on a number of Irish food brands to target the UK ...
24 Oct 2008
Campaign: Launch of Avon's representative advertising campaign
Client: Avon
PR team: Rain ...
new advertising campaigns,
the first TV advertised recruitment drive since the 1960s. The first
campaign was a product launch featuring Hollywood A-lister Reese
Witherspoon, and the second was a drive ...
10 Oct 2008
The agency has won a four-way pitch to lead b2b and b2c campaigns
centred on eating at work and the working environment. The five-figure
PR drive will run with the theme 'Britain needs a workplace that works'.
It will communicate the improvements the company has made in the health
and quality of its ...
20 Jun 2008
| by Clare O'Connor
Fast-food firm seeks consultancy to counter celebrity-led animal charity campaign....for its anti-KFC campaign, enlisting actress Pamela Anderson and
singer KT Tunstall across the UK. KFC ...
21 Mar 2008
CONSUMER: Nestle UK is using Frank PR to launch the Blue is Back campaign for its confectionery