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Campaigns: Food and drink - Mushrooms are magic for dieters

Campaign: Mushrooms: The Magic Ingredient for Slimming Client: The Mushroom Bureau PR team ... and traders in the UK, decided to commission a campaign based around a real-life diet trial. Mustard ... makeover to the top three dieters. They decided to run the campaign results around the New Year, which ...

Paratus helps Costa Coffee to stand out

as an expendable part of their budget. Paratus is expected to use a number of creative campaigns to differentiate ... to explain the campaigns to internal Costa staff and working with baristas to educate them in PR.' Paratus ...

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

, an aggressive media campaign and plenty of information on its website. - MISS. ...

Campaigns: Public sector - WRAP tells public to end food waste

Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team ... , and stop it from reaching landfill. WRAP's solution was the Love Food, Hate Waste (LFHW) campaign ... the issue of food waste and raise awareness of the Love Food, Hate Waste campaign among all consumers ...

Campaigns: Event - Successful lift-off for 42 Below vodka

Campaign: Lift-Off Client: 42 Below PR team: LDR London Timescale: August-October 2008 Budget: £15,000 Trendy vodka brand 42 Below asked LDR London to run a consumer-facing campaign that would target creative communities in media, music and design. Objectives: - To run high ...

Public Sector: Irish food body plans UK comms offensive

Eulogy will work on an integrated trade and consumer campaign to promote Irish food and drink brands in the UK with immediate effect. The two-year campaign was handed out by government agency Bord Bia following a public tender. Eulogy will take on a number of Irish food brands to target the UK ...

Campaigns: Beauty - Ding dong - 'Avon lady' calls

Campaign: Launch of Avon's representative advertising campaign Client: Avon PR team: Rain ... new advertising campaigns, the first TV advertised recruitment drive since the 1960s. The first campaign was a product launch featuring Hollywood A-lister Reese Witherspoon, and the second was a drive ...

City & Corporate: Catering firm hires agency

The agency has won a four-way pitch to lead b2b and b2c campaigns centred on eating at work and the working environment. The five-figure PR drive will run with the theme 'Britain needs a workplace that works'. It will communicate the improvements the company has made in the health and quality of its ...

KFC bid to clean up image after high-profile attacks

Fast-food firm seeks consultancy to counter celebrity-led animal charity campaign....for its anti-KFC campaign, enlisting actress Pamela Anderson and singer KT Tunstall across the UK. KFC ...

News Brief: Frank to launch campaign

CONSUMER: Nestle UK is using Frank PR to launch the Blue is Back campaign for its confectionery

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