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Corporate: 'Superhero' shows Orion in different light

Campaign: Heroes and Clones Client: Orion Partners PR team: Madano Timescale: November 2011 Budget: 20,000 OBJECTIVES To raise brand awareness and credibility of Orion ... . RESULTS Orion secured 16 new business meetings as a result of the campaign. ...

Social Brands: How to be social

'campaign map' plotting how every element was connected, with social media at the core. People were ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ...

B2B: Legrand roadshow is the perfect fit

Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team ... and Professional Electrician and Installer. A Facebook and YouTube campaign ran alongside a Salamandre microsite ... competitions that highlighted the fast-fit element of the product. MEASUREMENT AND EVALUATION The campaign ...

HR trainers expose the 'stagnant' office - B2B

Campaign: Organisational Stagnation Client: The Rialto Consultancy PR team: Brazil Timescale...really good HR research can make it into the mainstream. These research-led campaigns have a long ...

Campaign: Telewest Business in home working stunt - B2B PR

Campaign: The Remote Control Project Client: Telewest Business PR team: Rainier PR Timescale...the company decided to launch a brand-awareness campaign that would target homeworkers. It called on retained agency Rainier PR to create a campaign that would focus on the pros and cons of working from home ... November. From 17 November other media were targeted with a campaign that focused on the results ...

Campaign: Corporate PR - C&W boosts logistics service for Royal Mail

Campaign: Not Many Happy Returns Client: Royal Mail Logistics PR team: In-house and Cohn ... management and forthcoming environmental legislation. Strategy and Plan To support the campaign ... and national media. The campaign team also took advantage of impending environmental regulations - resulting ...

Crisis Management: Does the crisis ever end?

writing, wrong or missing post codes? A "Help us to help you" campaign could do much to help Royal Mail ...

CAMPAIGNS: Video venues inspire global conferencing - B2B PR

Client: face2face PR Team: The Whiteoaks Consultancy Campaign: Launch of face2face Timescale..., and was a ubiquitous spokesman for the PR campaign. Both national and regional media were targeted about ...

TECHNOLOGY: Crackdown on Spam

. Earlier this year, for example, Cow Communications worked on a campaign for Yahoo's Dump The Junk Day ... 's international anti-spam PR campaign and implementing the programme in the UK, these four strands cover ... campaign looking at the peer bullying and stalking aspects of text junk. Devised to promote Sicap's new ...

ABS names Brodeur as sole PR agency

Argos Business Solutions (ABS) has appointed tech PR firm Brodeur Worldwide in place of four previous incumbents. Brodeur has been briefed to develop and implement an integrated PR, advertising and marketing campaign to support ABS's business strategy, focusing on moving into the corporate purchasing area ...

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