05 Apr 2012
| by John Owens
Campaign: Heroes and Clones Client: Orion Partners PR team: Madano Timescale: November 2011 Budget: 20,000
OBJECTIVES
To raise brand awareness and credibility of Orion ...
.
RESULTS
Orion secured 16 new business meetings as a result of the campaign. ...
16 Feb 2012
| by John Owens
'campaign map' plotting how every element was connected, with social media at the core. People were ...
.
Results
Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ...
01 Feb 2012
| by John Owens
Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team ...
and Professional Electrician and Installer. A Facebook and YouTube campaign ran alongside a Salamandre microsite ...
competitions that highlighted the fast-fit element of the product. MEASUREMENT AND EVALUATION The campaign ...
20 Jan 2006
| by Joy Persaud
Campaign: Organisational Stagnation
Client: The Rialto Consultancy
PR team: Brazil
Timescale...really good HR research can make it into the mainstream.
These research-led campaigns have a long ...
28 Jan 2005
| by Joe Lepper
Campaign: The Remote Control Project
Client: Telewest Business
PR team: Rainier PR
Timescale...the company decided to launch a brand-awareness campaign that would target homeworkers. It called on retained agency Rainier PR to create a campaign that would focus on the pros and cons of working from home ...
November.
From 17 November other media were targeted with a campaign that focused on the results ...
18 Jun 2004
| by Mary Cowlett
Campaign: Not Many Happy Returns
Client: Royal Mail Logistics
PR team: In-house and Cohn ...
management and forthcoming environmental legislation.
Strategy and Plan
To support the campaign ...
and national media.
The campaign team also took advantage of impending environmental regulations - resulting ...
04 Jun 2004
writing, wrong or missing post codes? A "Help us to help you" campaign could do much to help Royal Mail ...
05 Dec 2003
| by Adam Hill
Client: face2face
PR Team: The Whiteoaks Consultancy
Campaign: Launch of face2face
Timescale..., and was a ubiquitous spokesman for the PR campaign. Both national and regional media were targeted about ...
14 Nov 2003
| by Mary Cowlett
.
Earlier this year, for example, Cow Communications worked on a campaign for Yahoo's Dump The Junk Day ...
's international anti-spam PR campaign and implementing the programme in the UK, these four strands cover ...
campaign looking at the peer bullying and stalking aspects of text junk.
Devised to promote Sicap's new ...
14 Mar 2003
Argos Business Solutions (ABS) has appointed tech PR firm Brodeur Worldwide in place of four previous incumbents.
Brodeur has been briefed to develop and implement an integrated PR, advertising and marketing campaign to support ABS's business strategy, focusing on moving into the corporate purchasing area ...