Inside Track: Integrated campaigning
12 Oct 2011
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated strategies. Including contributions from British Gas, Heathrow, and Unilever
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The cream of the crop of PRWeek's case studies, offering creative inspiration.
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated strategies. Including contributions from British Gas, Heathrow, and Unilever
PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital content strategies. Including contributions from Facebook, Toyota, BBC and the Foreign & Commonwealth Office
As 2010 ended, PRWeek re-published a cross-section of the campaigns featured in the magazine...The ten PR campaigns we feature in the Campaigns Showcase are split into the following three ... to vote as part of a campaign was ubiquitous in a general election year. With economic factors still a concern, we also feature two campaigns that showed a good use of research underpinning creativity ...
Agency directors discuss how communications work in the regions can be better value but just as creative as campaigns created in London. ...