15 Nov 2011
clients, as well as the chance to be a part of award-winning PR campaigns.
As a successful, growing ...
, international campaigns for the biggest brands in professional services.
"Our team is a truly friendly bunch ...
11 Oct 2011
| by Michelle Mitchell, Age UK
An integrated - and lengthy - campaign was the key to ending forced retirement in the UK....five years we used all the tools in the armoury of a campaigning organisation. We used litigation as a ...
.
Campaigners and partners talked to their MPs, and more than 300 members of the public submitted their stories ...
and training opportunities in later life. But it is not too much to say that this campaign shifted the national ...
11 Oct 2011
| by Will Orr, British Gas
Carefully balancing all the elements of a marketing campaign is a complex challenge but will raise...-planned, integrated campaign really can ensure the whole demonstrably outweighs the sum of the parts.
Integrated campaigning is not simply about blowing a series of identikit messages through every conceivable comms channel ...
?
The best integrated campaigning is a more complex challenge. It involves deploying complementary messages ...
11 Oct 2011
| by Stephen Noakes, Halifax
Stimulating debate is at the heart of a campaign to encourage people on to the housing ladder....of getting on the ladder within the next five years.
PR led the comms campaign. Virtually every national ...
, and thousands of tweets. The campaign had international resonance and we picked up campaigns using Generation ...
as Australia and the US.
We had raised awareness, but wanted to run a truly integrated campaign to further ...
11 Oct 2011
| by Emma Flack, Unilever
behavioural change. For example, Flora has been a trailblazer brand since the 1960s, campaigning on heart ...
hundreds of brand and marketing campaigns to promote awareness of saturated fat and GDAs. Product and brand ...
?
Internal channels used to be the main route but the rise of social media and NGO campaign networks means a ...
11 Oct 2011
people tussling with how to achieve a well-integrated campaign 20 years ago. Some of the stumbling blocks ...
campaign might still be a rare beast, but this offers a competitive advantage for those who can sort out ...
other activity.
In this supplement we'll look at some of the integrated campaigns in which Blue ...
11 Oct 2011
| by Liz Bales, Industry Trust
the past four years we have implemented a range of integrated campaign messages designed to take our core ...
. The challenge was to translate campaign awareness into reduced demand for pirate content.
It was clear ...
stigma to the purchase of counterfeit content, the Knock-Off Nigel campaign sought to create that all ...
11 Oct 2011
| by Marco Forato, Unum
social media, never an integrated campaign that brings all the disciplines together.
Last year we ...
first consumer-facing integrated campaign with PR outreach to raise awareness and understanding. As our campaign accelerates through 2011, this is extending into digital, social media, a newspaper media ...
11 Oct 2011
| by Gordon Tempest-Hay, Blue Rubicon
into orchestration, in which campaigns move away from one piece of creative applied across multiple channels ...
the model, one conclusion from the report is clear: multi-channel campaigns are more effective than single ...
11 Oct 2011
| by Clare Harbord, Heathrow Airport
.
We have been working with Blue Rubicon on the current truly integrated campaign - Connecting ...
competitors in accessing these markets.
The central narrative for this campaign has been grounded ...
to remove filters
