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Campaign: Velux 5 Oceans Round the World Yacht Race Client: Velux 5 Oceans PR team: Hill ... and ultimately capture the imagination of a wide audience. At the execution level, the campaign is a good ... contributed to the overall success of the campaign. However, the social media side of the campaign has some ...
Campaign: The release of Troll Hunter Client: Momentum Pictures PR team: In-house with Premier PR assisting with online PR Timescale: June-September 2011 Budget: 42,000 OBJECTIVES ... in the press linked to the film's Facebook page. MEASUREMENT AND EVALUATION The campaign received ...
Campaign: Growing Up Green at Golden Square Shopping Centre Client: Golden Square Shopping ... ,500 OBJECTIVES To bring the community, including children, together through an eco-campaign ... the campaign. STRATEGY AND PLAN The lights were turned off at Golden Square, and all centre lights ...
A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke....Campaign: Here Come The Girls Client: Jockey Club Racecourses/Carlisle Racecourse PR team ... and evaluation The campaign achieved 31 pieces of national media coverage, including the front cover picture ... in 2010. More than 26,000 was raised for Breast Cancer Care and Breast Cancer Campaign on the night. ...
Focus PR were called in to create a wide-reaching campaign for the second ever Masterpiece London....Campaign: What Makes a Masterpiece? Client: Masterpiece London PR team: Focus PR Timescale ... Chelsea. For the 2011 event, Focus PR was engaged to create a wide-reaching international PR campaign ... accounts for Masterpiece London. MEASUREMENT AND EVALUATION The campaign resulted in 328 editorial ...
Campaign: FitFlop Shooting Stars Benefit Client: Soujar PR team: Lexis Timescale: June-August 2011 Budget: 10,000 Lexis was appointed by Soujar Event Management to promote the 2011 FitFlop ... The campaign resulted in an 83 per cent increase in hits on the Make-A-Wish UK website during tournament week ...
Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team ... and Professional Electrician and Installer. A Facebook and YouTube campaign ran alongside a Salamandre microsite ... competitions that highlighted the fast-fit element of the product. MEASUREMENT AND EVALUATION The campaign ...
Campaign: Malibu presents the Malibutique Client: Pernod Ricard UK PR team: Tea Cake PR Timescale: April-July 2011 Budget: 12,000 A key part of the campaign was the creation ... included a TV ad campaign, limited edition bottles being sold in stores, a partnership with Heat and Grazia ...
Campaign: Walk In the Park Festival Client: The Walk In the Park organising committee, East Hunsbury Parish Council PR team: Red Alert Media Timescale: February-July 2011 Budget: 2 ... . MEASUREMENT AND EVALUATION The campaign achieved regular pre-event publicity in local newspapers, on local ...
it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public about.... MEASUREMENT AND EVALUATION The campaign generated more than 75 pieces of coverage in international ... . Product recall is often intrinsically newsworthy, but as these guys showed with this campaign, if you get ... 'free' campaigns such as this, because they are going to need them. ...
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