25 May 2012
| by Luke Blair
bodies stuff like anti-smoking campaigns, breast screening awareness, and so on should now be taken ...
campaign in which various British things such as historic buildings, famous figures, iconic designs ...
, shows real joining up. The campaign has been rolled out across central and local government, across ...
This week, further details emerged of the Government's new approach to its comms campaigns after...of PR agencies - many of which previously enjoyed lucrative contracts with the COI - were told campaign ...
of creativity in the resultant campaigns can match the former COI.
One hopes they can, because most of these campaigns have the potential to make life in Britain more efficient, safer and more enjoyable.
It is just ...
11 May 2012
| by Peter Holt
being tested and approved first by local voters. There s also the lessons from London s campaign post mortem. It was a bold and unexpected new tactic from Labour s campaign supremo Tom Watson MP to so ...
04 May 2012
| by Alex Aiken
For some PR managers this is a self inflicted wound. Over the years there have been too many dispiriting stories of unprofessional behaviour when faced with a new administration, freshly elected and full of purpose from a hard fought campaign.
There have been senior communications staff who didn t attend ...
group, which should be engaged effectively in corporate, consumer or employee campaigns.
Ignite ...
19 Apr 2012
| by John Shewell
idea or message can go unnoticed when competing against the sheer volume of campaigns filling our media ...
into campaigns for the specific purpose of disrupting this information flow. This could also be a way ...
campaigns that genuinely engage citizens and local communities. There is an opportunity to harness ...
29 Mar 2012
| by Alex Aiken
, retaining a costly PR agency and then couldn't agree on a campaign to utilise the research, completely ...
to work with councils and running woeful campaigns during the times when budgets were plentiful and staff available. There were notable exceptions; pregnancy campaigns in Leicester; healthy living campaigns ...
22 Mar 2012
| by Luke Blair
campaign graphics in different parts of London.
It was heavy going for what should have been a simple conversation about a simple campaign and, eventually, someone actually said: I'm not sure triangles will work ...
15 Mar 2012
| by John Shewell
The Guardian recently ran a campaign depicting the changing landscape of media evolving from...; for example, comms teams should consider how to embed applications into their campaign strategies ...
of the organisation s policies in devising campaigns that effectively inform and engage citizens. Local public ...
information campaigns, such as the anti-smoking work by Freuds.
Although government comms chief Jenny Grey ...
be achieved by behavioural change, and ultimately by effective comms campaigns.
Any modern government must ...
to remove filters
