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Organic food industry fights back against criticism with consumer campaign

22 Oct 2009 | by Gemma O'Reilly

consumer PR campaign highlighting the benefits of organic products....The campaign, called Organic UK, will be supported by Haygarth and will be rolled out in the New ... has declined by 13 per cent. The campaign follows recent market research which found that consumers ... it was no more nutritious than conventional produce. The first stage of the campaign will target existing ...