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Research leads to evaluation guide

05 Aug 2005

Four marcoms trade bodies have unveiled a best practice guide for establishing campaign success....evaluation data for PR campaigns was 'not the only way to evaluate effectiveness of campaigns'. 'Share ... and the efficiency of a campaign's budget use,' he said. Amec Awards, p5. ...

Editorial: Brand value league proves PR's worth

05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com

and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...

Public Sector: PR Store helps West Lothian find local volunteers

29 Apr 2005

as part of a wider campaign to boost its profile.

Market Research: Pick of the polls

03 Dec 2004 | by Mary Cowlett

, which was also the soundtrack for UCI's recently signed soft-drinks supplier Pepsi's new ad campaign ...

Evaluation: Top of client agenda

01 Oct 2004

and competitor campaign analysis. Firefly associate director Robin Wilson says 80 per cent of the agency ... is well articulated the budget sign-off - for ongoing campaigns and their evaluation - is much more ... knowledge gap as so much broadcast PR, a vital part of the campaign mix, is either unmeasurable ...

NOP selects Kaizo to step up comms work

28 Mar 2003

said that the agency had been briefed to target a broad audience for NOP: 'The campaign will focus ... admitted that part of the campaign was aimed at providing a competitive advantage over rival market research firms, Wragg said the focus of the campaign would be on increasing awareness and recognition ...

 

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