Paper wars gain force
10 Apr 2009
The body representing local government communicators has launched a campaign to show that councils...are launching this campaign to demonstrate that what the newspapers are saying is completely wrong ...
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Easy Living relaunches with news-driven agenda
02 Feb 2012 | by Kate Magee
The changes are being promoted through an ad campaign on the London Underground and a major point-of-sale campaign. 'There is a big marketing push around the redesign, because it is the first in seven years,' editor Deborah Joseph told PRWeek. This new format provides a range of opportunities for PR ...
Hit or Miss - Earth Hour scores pre-coverage but was it overshadowed by Put People First march?
03 Apr 2009 | by Kate Magee
Communications With any social marketing campaign, true success should be measured by a genuine change ... helped garner pre-event coverage. But where the campaign seems to have fizzled out is Earth Hour D-Day. Despite this low-key press coverage, the power of the crowd helped drive the campaign forward, showing ...
The Week in Technology
03 Apr 2009
consumer and digital PR campaign. CoverGlobe Solutions, the company behind Puzzuka, hopes to attract ... on Hampshire-based agency The Remarkable Group for an online PR campaign. Beaulieu is home to the National ...
Richard Stokoe: Local journalists search for blame
03 Apr 2009 | by Richard Stokoe
this since the 2005 launch of its Reputation Campaign. This was launched following research conducted ...
Hit or Miss - Street View puts Google in the spotlight after complaints over privacy
27 Mar 2009
HOW I SEE IT - Richard Griffiths, Head of strategic media, Ketchum There's nothing journalists like more than a story that gets readers or viewers talking. Even if the service itself makes one queasy, in terms of awareness raising and gaining currency by word-of-mouth, the PR campaign has been a ...
The Week: Stop press
27 Mar 2009
Home Retail Group has consolidated comms for its two brands, Argos and Homebase, and handed the account to Iris PR. It has stopped using Sputnik Communications and Yellowdoor. Salt PR has been hired to help launch the first non-partisan campaign to spur EU citizens to take part in the forthcoming ...
Hit or Miss - Michael Jackson returns to perform in UK after 12-year touring absence
13 Mar 2009
-Jackson supporters), and the campaign managed to deliver the main 'This Is It' message. A once in a lifetime chance ...
The Week in Technology
06 Mar 2009
globally. It will also work on social media strategy and UK PR campaigns. Basware helps global brands ...
Media: How The Indy has evolved to survive
27 Feb 2009 | by Alec Mattinson
.' The Independent also sees itself as a campaigning paper and PROs can find the team willing to back issues ...
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