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Easy Living relaunches with news-driven agenda

02 Feb 2012 | by Kate Magee

The changes are being promoted through an ad campaign on the London Underground and a major point-of-sale campaign. 'There is a big marketing push around the redesign, because it is the first in seven years,' editor Deborah Joseph told PRWeek. This new format provides a range of opportunities for PR ...

Soap Box: Jo-ann Robertson, MD of public affairs, Ketchum Pleon

20 Jan 2012

by intervening in Alex Salmond's campaign for Scottish independence.

Media training: Shine in the media spotlight

18 Jan 2012 | by Kate Magee

for interns' campaign. We were thrown into three interviews - in print, radio and TV. Our performances were ...

Cutting-edge thinking

17 Jan 2012

: Thought Leadership. We've turned an ill-defined concept into a quantifiable campaign tool. The benefits ...

Focus, Corporate Reputation: It's the Thought that counts

17 Jan 2012 | by Jonathan Walsh, TLG

concerns about privacy. It is too early to tell whether the new campaign, including old media advertising ... Beyond Petroleum campaign that won plaudits from opinion formers - came ninth. A year after the Deepwater ...

Malcolm Gooderham, TLG: Aspire to be a change-maker

17 Jan 2012 | by Malcolm Gooderham, TLG

Thought Leadership. This transforms an abstract concept into a tangible campaign tool to measure ...

Nick Folland, Kingfisher: Going beyond compliance

17 Jan 2012 | by Nick Folland, Kingfisher

be able to make - in 2010, we successfully campaigned for an EU-wide ban on the import and possession ...

Public Sector: Northern Ireland seeks to boost tourism

13 Jan 2012

and corporate campaigns to promote it as a destination to the whole of Ireland....The £650,000 brief will see the winning agency devise and implement a consumer campaign within the Republic of Ireland and Northern Ireland to increase public awareness. In addition, NITB is seeking occasional support for the corporate comms team to increase public awareness and positive media coverage ...

Voluntary Sector: The Week in Charities

13 Jan 2012

campaign to get a 'better deal for children'....The campaign will focus on care for those with the condition, as well as spreading awareness of early diagnosis for Type 2 diabetes. Macmillan Cancer Support has shaken up its in-house comms team. The charity has promoted Lynda Thomas to be director of fundraising, with Hilary Cross taking the role ...

Media: The Sun battles for London 2012 readers

13 Jan 2012

The Sun has unveiled its Olympics-themed campaign while rival national newspapers have ramped up

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