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Bank of England puts diversity brief on hold

On 8 February, PRWeek reported that the Bank had issued the brief to bring in an external agency for a fixed term of three months to promote its diversity credentials. Subsequently, the influential blogger Guido Fawkes commented: 'Shouldn't they be running a PR campaign to help control inflation ...

Innovation Future 5 - Blazing a comms trail

only, consisting of two press conferences and otherwise engaging journalists, bloggers and tweeters ...

Iain Bundred, Ogilvy: Strike up a conversation

conversation a company has with its stakeholders is important - with a journalist, blogger, customer ...

Ros Hunt, Cohn & Wolfe: Personality and authenticity

to a media landscape shaped not just by traditional journalists but by bloggers, tweeters and citizen ...

5 key skills for the future

that candidates will often be asked to name their favourite bloggers, in the same way that they would be asked ... relationships with journalists, editors and now bloggers and other producers of online content will always ...

The draft Defamation Bill: What the PR industry needs to know

covers bloggers and social media users. The Government may decide to make no changes at all. Anything ...

Bloggers grow in influence

Survey by parent blogger database Tots100 finds more PROs are pitching to bloggers....The number of PR professionals pitching to bloggers has increased substantially during the past year, according to new research. Parent blogger database Tots100 polled more than 200 active UK parent bloggers in February 2011. It aimed to examine attitudes of parent bloggers towards the PROs ...

Get your content moving: How to create good video content

with the content. 'What a TV station requires is very different from what a blogger will use,' says Clyne. A TV ... including music and voice-overs, whereas a blogger may prefer a shorter clip with a smaller file size ...

Louise Ballard, Grayling: Cultivating a community

. Harnessing the expertise of personalities in organisations is also paying dividends for many. 'Super bloggers ...

Corporates increasingly turn to social media to mend damaged reputations

situations. But bloggers att racted the most blame for igniting crises (34 per cent), followed by social ...

 

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