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John Shewell: Yes We Can!

(blogger and business futurist) wrote an article in Marketing magazine six years ago, "Six facets ...

Anthony Hilton: Is social media tracking worth it?

. But there are more than 145 million Twitter accounts, 500 million Facebook users and more than 200 million bloggers ... to engage with every blogger. But if they do, they are not going to win the argument because it is unlikely ...

Polly Rance: Neither mayoral contender won PR battle of riots

that with the exception of journalists and bloggers, most residents only mention their local authority in a tweet ...

Alex Aiken: If you don't change, PR will end up working in HR

the general understanding that it is important in a wired world to keep the hacks and bloggers off the backs ...

Danny Rogers: Premier clubs must keep PR players onside

was about to break news concerning Ancelotti. This was enough to stir other following bloggers and hacks ...

Danny Rogers: Citizen journalists need a thicker skin

Bloggers were more angry than usual this week after BBC journalist Andrew Marr launched a broadside...Among other insults about 'inadequate' bloggers, Marr said 'so-called citizen journalism ... 'outdated' views. Now, the first thing bloggers should realise is that traditional journalists are quite ... . But before bloggers or PR professionals start feeling too smug about their comparatively strong position ...

Neil Martinson: time to re-brand PR?

by broadcasters and bloggers. Digital is primarily a private interface where we huddle around a screen though ...

Neil Martinson: The news release is not dead but how we tell stories must change

as having the same value or as much value in spaces differentiated by brands (BBC v Anon Blogger ...

Neil Martinson: environmental activists demonstrate the power of digital

on to Flickr, there are around 300m bloggers in the world and the numbers using Facebook would make ...

Danny Rogers: Media revolution may yet turn full circle

that these independent bloggers will start wanting to make a living out of their efforts. Some will accept paid ... PR professionals should pay influential bloggers (see page 12 of this issue), which suggests ...

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