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Measurement: What next for measurement?

18 Aug 2010 | by Kate Magee

network. 'Too many PROs believe that dealing with social media is down to how you handle bloggers ... matters isn't whether a blogger will talk to you, it's understanding how members of a social network ...

Pharma comms chief warns healthcare PR professionals of social media pitfalls

01 Jun 2010 | by Gemma O'Reilly

piece in The Times will drown that out more than bloggers. I believe we are good at working ...

BitchBuzz.com founder Cate Sevilla calls for rethink of blogger relations

04 Mar 2010 | by Peter Hay

A top UK-based lifestyle blogger has hit out at PR professionals, claiming that many do...and bloggers to hold a serious discussion, rather than 'ranting about one another'. Sevilla added: 'Many PROs and journalists do not quite understand bloggers or the different types of bloggers. Professional bloggers ... discussion.' She suggested that a blogger relations conference would be a suitable platform. Harvard PR ...

Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle

04 Nov 2009 | by Phil Szomszor

release/video case study, briefing a game developer or monitoring online buzz. Blogger relations, social ...

Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control

04 Nov 2009 | by Meredith Bradshaw

While many people still relegate PR to the narrow confines of media relations, we all know differently. Indeed, our work extends into a wide range of communications strategies. Likewise, in the digital context, some believe social media and online PR equate solely to blogger relations. As director ...

Paul Armstrong, Kindred - Put strategy before tactics

04 Nov 2009 | by Paul Armstrong

In front of me is an A4 sheet bearing the legend 'Tradition is not a business model'. Ironic, then, that this statement, interpreted as a warning by bloggers to the dwindling traditional media industry, is on a piece of paper taped to my desk. It's a bit old-school beside my iPhone, two monitors ...

 

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