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Sport: Yacht race sails into the mainstream

. In the UK, H+K secured and set up a race-long blog with The Independent Online, involving British skipper ...

Voluntary sector: Viral drives biker safety awareness

was uploaded to YouTube, forums, blogs and video sharing sites. Local and motorcycling press were ...

Technology: VMware cuts IT costs for public sector

their budgets following the CSR. Brands2Life's in-house digital team developed a microsite and blog to host all ...

Voluntary Sector: Rogue landlords find little shelter

, blogs and online partnerships, targeting groups considered to be particularly vulnerable. The National ...

Corporate - Thames sewermen flushed with success

resulted in 42 mentions across social media, including in 19 blogs and reaching 2,901 people on Twitter ...

Recruitment - Uni intern competition was a super idea

ideas. Judges from the agencies then scored the students on their performances. A blog, Facebook page ...

Technology/digital - Ikea's iPhone app makes an impression

. Measurement and evaluation In total, there were 328 blog posts on the story and 1,383 tweets about the Ikea ...

Digital - 'Slapometer' shows Albion is heavy hitter

, news sites and blogs. Updates were posted on Twitter. The team also kept the media updated during ...

Crisis/travel - TUI flies in face of ash cloud storm

or resort staff on YouTube, or a TUI news broadcast report from resorts, fed out to sites and blogs ...

Consumer/Travel - CrossCountry relies on horse power

racing blogs. Photos of McCririck and six costume horses were used for the regional-based stories ... attracted 2,000 entries, both offand online. All editorial and online blogs were seen as positive in favour ...

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