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Office of Fair Trading tells comms professionals to rethink Twitter tactics

16 Dec 2010 | by David Woods

The OFT this week attacked a commercial blogging network, Handpicked Media , after it breached ... the OFT has taken such enforcement action and the ruling will cover blogs and Twitter. The regulator ... jumped on the micro-blogging bandwagon and those who are breaking the rules absolutely need to change ...

Introducing the Future 5

23 Sep 2010

-and-a-half minute video on its blog featuring the company's co-founders acting out the battle, complete ...

Asda to launch election 2010 website to encourage mums to blog

07 Apr 2010 | by Arun Sudhaman

Asda is launching a digital initiative to enlist its customers to blog about politics in the run

BitchBuzz.com founder Cate Sevilla calls for rethink of blogger relations

04 Mar 2010 | by Peter Hay

of an individual's blog.' Sturgeon, a former technology journalist, added: 'It is about building relationships ... , rather than just making claims that the whole industry does not understand blogging. Be a help, not a ...

Shel Israel warns PR professionals they must change with the times

13 Nov 2009 | by Peter Hay and Arun Sudhaman

social media in Government and corporate communications. The event was chaired by The Guardian's blogs ...

Our digital challenges - Rachel Cameron, Samsung

05 Nov 2009

something is posted on Twitter or a blog site, it spreads at a phenomenal speed. The main challenge is being consistent. You cannot set up a Twitter feed or blog and not keep it updated. However, it's a trap many ...

Our digital challenges - Kelly Davies, Confused.com

05 Nov 2009

? We are exploring ways we can be more active with blogs and other online social networks; Facebook has ...

Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle

04 Nov 2009 | by Phil Szomszor

perspective on how a brand is perceived across blogs, forums, news media, social networks and video. Engaging ... : developing new content - video, viral games, blogs, Twitter feeds - to develop the personality of the brand ... sexual partners). The result was coverage in national newspapers, blogs and social networks, and more ...

Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control

04 Nov 2009 | by Meredith Bradshaw

, Facebook, YouTube and a blog on the papasroadtrip.com website. None of this work would have been possible ...

Will Scougal, Mischief - The new kings of content

04 Nov 2009 | by Will Scougal

Back in the days when consumers only had access to a limited number of media outlets, content was king. Now, the evolution of digital and the proliferation of new channels and platforms has empowered consumers to become masters of that with which they engage. I recently read on an industry blog: 'People ...

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