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Visit Florida in pan-European search for PR support

23 May 2012 | by Hannah Crown

Visit Florida has a $400,000 ( 253,200) per year search under way for PR, marketing and sales support. The goal is to increase visitor numbers, awareness and length of stay in the sunshine state . Tourism is Florida s leading industry, generating $60bn ( 38bn) annually and employing more than a million ...

Virgin Atlantic Airways hires Fay Burgin as head of PR

15 May 2012 | by Sara Luker

forward to raising the bar in consumer awareness of our brand and products. We're a fun challenger brand ...

Transport firm Arriva seeks PR support for rail services

01 May 2012 | by John Owens

awareness of our product offering and relevance to new and existing customers,' she added. 'It s also ...

LDR London hired for Nikki Beach pop-up Olympics club

23 Apr 2012 | by Matt Cartmell

for building awareness of Nikki Beach London to support ticket sales of the 17-day event, and secure brand ...

Kyoto Tourism Council turns to McCluskey International

10 Apr 2012 | by Matt Cartmell

to be its first UK representation office, with a brief to raise general awareness of the city among British

Cruise firm Holland America Line brings Four bgb on board

05 Apr 2012 | by John Owens

The agency, a part of Four Communications, has been brought in for a 12-month ongoing retainer covering both travel and consumer media following a successful five-way pitch. It will look to raise consumer awareness and portray the company as a premium brand, with lifestyle publications such as Red ...

Hotels.com brings in Diffusion to promote mobile services

27 Mar 2012 | by Sara Luker

Diffusion aims to raise consumer awareness of the site s mobile offering by driving visibility and downloads of the Hotel.com s mobile and tablet app. The agency aims to achieve this by examining trends on how mobile technology is changing the travel industry, positioning Hotels.com as a pioneer ...

Carnival Cruise Lines brings in M&C Saatchi PR for UK drive

26 Mar 2012 | by John

, said: Carnival has big plans to develop the awareness and increase demand for its cruises in the UK ...

Entertainment: Tree-top attraction swings to success

15 Mar 2012 | by John Owens

Campaign: Raise national awareness of Go Ape Tree Top Adventure Client: Go Ape Tree Top Adventure PR team: Berkeley PR Timescale: January-December 2011 Budget: Less than 50,000 OBJECTIVES To elevate its brand presence in the media to compete with similar attractions ...

Virgin Atlantic brings in Mischief to promote Upper Class service

29 Feb 2012 | by Sara Luker

multiple platforms which is what we need. It s the right time for us to drive awareness of this huge ...

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