15 May 2012
| by John Owens
that the agency would be putting its expertise and experience to work to raise awareness of the Organix message ...
PR to raise awareness of its Taste for Life programme, promoting good food in nurseries and at home. ...
The single malt whisky, part of The Edrington Group that owns The Famous Grouse brand, has charged the agency with raising awareness of The Macallan Masters of Photography project. The project, launched in 2008, has been designed to extend the brand's reach and engagement to new audiences by combining whisky ...
29 Mar 2012
| by John Owens
Campaign: Adopt an Olive Tree Client: Nudo Italia PR team: ING Media Timescale: July-December 2011 Budget: 22,000
OBJECTIVES
To increase awareness, loyalty and online sales of the Nudo brand
To educate consumers about the Nudo brand, primarily Christmas gift offers ...
22 Mar 2012
| by Sara Luker
Thorntons wants an agency to help increase consumer awareness between the peak times of Valentine's Day, Easter, Mother's Day, Halloween and Christmas, to drive sales throughout the year.
The chosen agency will be charged with presenting the chocolate-maker as a premium brand to help it stand out from ...
15 Mar 2012
| by John Owens
: March-September 2011 Budget: 100,000
OBJECTIVES
To raise consumer awareness of Jubilee ...
it out on the shelves.
Almost half were not even aware that strawberry varieties existed ...
for the Banana Group consortium so am always interested to read about awareness-raising campaigns for any humble ...
08 Mar 2012
| by John Owens
To raise awareness of the expertise of the two Cornish businesses involved
To increase visitor ...
the kind of launch we need, which is ultimately a lot of awareness to communicate this new idea ...
26 Jan 2012
| by John Owens
Campaign: The World s Largest Ploughman s Lunch Client: Seriously Strong Cheddar PR team: Fleishman-Hillard Timescale: May-July 2011 Budget: 80,000
OBJECTIVES
To create buzz and drive awareness about Seriously Strong Cheddar
To change people s perception of Seriously ...
26 Jan 2012
| by John Owens
event and drive awareness through her Twitter account about the activity and her involvement.
Tea ...
media to drive further awareness of the campaign. Measurement and evaluation
The campaign generated ...