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Organix brings in Bottle PR for campaign work

that the agency would be putting its expertise and experience to work to raise awareness of the Organix message ... PR to raise awareness of its Taste for Life programme, promoting good food in nurseries and at home. ...

Sinlge malt whisky The Macallan hires Talk PR

The single malt whisky, part of The Edrington Group that owns The Famous Grouse brand, has charged the agency with raising awareness of The Macallan Masters of Photography project. The project, launched in 2008, has been designed to extend the brand's reach and engagement to new audiences by combining whisky ...

Food and Drink: Nudo's olive oil is adopted by consumers

Campaign: Adopt an Olive Tree Client: Nudo Italia PR team: ING Media Timescale: July-December 2011 Budget: 22,000 OBJECTIVES To increase awareness, loyalty and online sales of the Nudo brand To educate consumers about the Nudo brand, primarily Christmas gift offers ...

Thorntons hunts for consumer agency while stores close

Thorntons wants an agency to help increase consumer awareness between the peak times of Valentine's Day, Easter, Mother's Day, Halloween and Christmas, to drive sales throughout the year. The chosen agency will be charged with presenting the chocolate-maker as a premium brand to help it stand out from ...

Food and drink: Jubilee strawberries effort bears fruit

: March-September 2011 Budget: 100,000 OBJECTIVES To raise consumer awareness of Jubilee ... it out on the shelves. Almost half were not even aware that strawberry varieties existed ... for the Banana Group consortium so am always interested to read about awareness-raising campaigns for any humble ...

Campaigns: Food & Drink - True Cornish spirit comes to the fore

To raise awareness of the expertise of the two Cornish businesses involved To increase visitor ...

Celebrity chefs Jonathan Davies and John Burton-Race call in Instinct PR

the kind of launch we need, which is ultimately a lot of awareness to communicate this new idea ...

Food & drink: Cheddar record bid has intense result

Campaign: The World s Largest Ploughman s Lunch Client: Seriously Strong Cheddar PR team: Fleishman-Hillard Timescale: May-July 2011 Budget: 80,000 OBJECTIVES To create buzz and drive awareness about Seriously Strong Cheddar To change people s perception of Seriously ...

Consumer: Malibu puts some varnish on its image

event and drive awareness through her Twitter account about the activity and her involvement. Tea ... media to drive further awareness of the campaign. Measurement and evaluation The campaign generated ...

 

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