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Campaign: Consumer - Floridita hits the spot with Cuban venues

and lounge. Wild Card PR promoted the venues. Objectives To maximise media awareness of Floridita and La ...

Lottery Commission puts licence work up for pitch

Camelot's existing seven-year licence to run the lottery expires in 2009. On the PR challenge ahead, NLC head of comms Sarah Hanratty said: 'The strategy will be to make sure everyone is aware that the commission is running a fair competition, that the bidders are aware of the key stages, and that lottery ...

Brains supports Welsh rugby at the right time

strategy: 'More positive thinking from Brains'. Objectives To create awareness of Brains as the sponsor of the team and a major supporter of the sport. To raise awareness of the brand. Strategy and Plan ... coverage was evaluated in-house. Results Since last autumn, spontaneous awareness of the Brains brand ...

Profile: Music to her ears - Jacquie Chalmers, co-founder, Amazing

be a cliche, but I am very aware that you are only as good as the people you work with.' CV 1996 ...

Egypt tourist board seeks agency

It is understood to have held preliminary discussions with a number of agencies for a combined PR and advertising contract but has yet to hold a formal pitch. The Egyptian government also wants to raise awareness of its investment in security and its improvement schemes, such as the clear ...

Media Relations

awareness of its expanded audience reach. MDM-TV currently operates 500 plasma screens at seven Premier

News Brief: Consumer

Yahoo! Music has hired Slice to boost awareness of Yahoo! Music Radio.

Campaign: Arsenal celebrates 20 years of local spirit - Community Liaison

. Objectives To raise public and staff awareness of the work undertaken by the club's community department ...

Media Relations: CBI hires Rail's Latham to manage press office

). 'The core issue for the CBI is ensuring that decision makers are aware of the vital role that business ...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

brand for tennis equipment. To maximise awareness that the world's best player had opted to defend his ... technology and make club players aware of the racquet's availability. Strategy and Plan Given Federer ...

 

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