The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...
24 May 2012
| by John Owens
Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000
Objectives
To generate global brand awareness and create interest from potential customers
To gain national media coverage ...
Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range ...
to promote not only the legacy of Casio s watchmaking but ensure the Edifice range gets the awareness ...
18 May 2012
| by Hannah Crown
'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...
15 May 2012
awareness of iLuv. This will involve a programme of events, product placement and social media support ...
Amanda Meyrick added: iLuv is a well known brand in the US but currently has low awareness in the UK. We ...
, and increase awareness of the brand. ...
strategy for the watch brand to build awareness and engagement among a younger audience.
Genevi ve ...
in terms of UK awareness. We will talk to new audiences and aim to reignite love for the brand ...
10 May 2012
| by Hannah Crown
Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale: June-November 2011 Budget: 20,000
Objectives
To establish the Panache sports bra as the 'ultimate' sports bra and drive sales
To increase brand awareness of Panache as the authoritative ...
30 Apr 2012
| by John Owens
The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand awareness for ERGObaby among UK parents through a mix of media and blogger outreach, alongside consumer ...
29 Mar 2012
| by John Owens
Campaign: Adopt an Olive Tree Client: Nudo Italia PR team: ING Media Timescale: July-December 2011 Budget: 22,000
OBJECTIVES
To increase awareness, loyalty and online sales of the Nudo brand
To educate consumers about the Nudo brand, primarily Christmas gift offers ...
. Through association with the programme our brand awareness and key messages of helping parents tackle ...