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Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

Entertainment: Lappset happy with angry approach

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Casio hires Exposure for consumer drive

Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range ... to promote not only the legacy of Casio s watchmaking but ensure the Edifice range gets the awareness ...

Consumer: Lego builds brand quality at St Pancras

'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...

iLuv calls on Clarion Communications to spread word in UK

awareness of iLuv. This will involve a programme of events, product placement and social media support ... Amanda Meyrick added: iLuv is a well known brand in the US but currently has low awareness in the UK. We ... , and increase awareness of the brand. ...

Timex hires MHP to attract young watch buyers

strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve ... in terms of UK awareness. We will talk to new audiences and aim to reignite love for the brand ...

Consumer: Sports bra shows some real panache

Campaign: Panache sports bra PR launch Client: Panache PR team: Instinct PR Timescale: June-November 2011 Budget: 20,000 Objectives To establish the Panache sports bra as the 'ultimate' sports bra and drive sales To increase brand awareness of Panache as the authoritative ...

Hope&Glory called in to promote ERGObaby

The agency has been called in by Clever Clogs, a distributor of kids brands across the UK, to help it introduce the ERGObaby baby carrier from the United States. Hope Glory s consumer brief is to build brand awareness for ERGObaby among UK parents through a mix of media and blogger outreach, alongside consumer ...

Food and Drink: Nudo's olive oil is adopted by consumers

Campaign: Adopt an Olive Tree Client: Nudo Italia PR team: ING Media Timescale: July-December 2011 Budget: 22,000 OBJECTIVES To increase awareness, loyalty and online sales of the Nudo brand To educate consumers about the Nudo brand, primarily Christmas gift offers ...

Broadcast yourself: Should brands become media owners?

. Through association with the programme our brand awareness and key messages of helping parents tackle ...

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