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Campaign: Fashion/retail - Jigsaw hits new fashion heights

14 Nov 2008

- To announce the appointment of its new creative director, Louise Trotter - To maximise awareness ...

City & Corporate: Strong Primark sales despite expose

07 Nov 2008 | by Alec Mattinson

of that equation.' Wylie did concede that over the longer term consumers will become more aware of CSR and its ...

Electrolux set to revive Flymo lawnmower brand

02 Sep 2005 | by Sarah Robertson

PR for the brand was previously handled in-house from offices in Brussels and Scandinavia. The company wants to boost awareness of products Flymo is less associated with, such as hedge trimmers. Golley Slater's brief will cover 19 countries. The account is headed up by Twickenham-based account ...

Wickes promotes football link-up

22 Jul 2005 | by Ian Hall

Wickes, battling falling sales across its sector, is pushing itself as the 'official DIY supplier' to next season's Championship. Cake is to promote consumer awareness of the link-up, on a brief that includes 'half-time pitch activity' and viral campaigns. Wickes - bought by Travis Perkins earlier ...

News Analysis: Retailers mustn't cut back comms

15 Jul 2005 | by Teresa Wickham

within a more global market with more demanding and aware customers. Major elements of the job remain ...

View From The Top: 'I'm an activist. I'm too old to bullshit'

17 Jun 2005

, perhaps aware of the inherent problems. 'Ethical business,' she repeats. 'Before you finish saying it, you ...

Media Relations: Sir Jimmy Saville to fix it for Velcro

17 Jun 2005

and explain that Velcro offers a massive range of products people might not be aware of'. ...

Consumer PR: What's the big idea?

13 May 2005

His suggestion was to produce a replica of Camilla's platinum engagement ring and price it at £19. The idea was designed primarily to generate publicity for Asda, but the brainwave also raised awareness of the supermarket's jewellery. Sales increased by more than 70 per cent on the same time last ...

Media Relations: Yorkshire mall set for £175k media support

13 May 2005 | by Dan Bloch

awareness of the number of outlets - which is increasing to 100 through a £16m redevelopment. The target ...

Corporate Rebrands: Surviving change

11 Feb 2005

changes - PROs are charged with making sure that media and consumers are aware of the nature of the new ... of establishing awareness as heading off rumours of job cuts. 'Thomson owns Lunn Poly and most customers were already aware of the relationship,' explains O'Reilly. 'But the problem was that the announcement ...

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