15 Jul 2005
To create awareness of, and anticipation for, the new book. To maximise the book's relevance to the general ...
10 Jun 2005
| by Donna Werbner
awareness about its Child Trust Fund and the advice the FSA provides on interest rates and mortgages.
The agency will begin a PR campaign about FSA leaflets at the end of the year.
'There is more awareness ...
13 May 2005
| by Mary Cowlett
mobile phone owners to use picture messaging services. To build awareness of Nokia's 'fashion' handsets ...
25 Feb 2005
| by Gareth Gore
consumer brand awareness. To boost its market share.
Strategy and Plan
Band Brown devised a ...
28 Jan 2005
| by Joe Lepper
the company decided to launch a brand-awareness campaign that would target homeworkers. It called on retained ...
on home working through awareness of its 'white paper' on the subject. To drive traffic to the Telewest ...
24 Sep 2004
awareness figures are initially encouraging and the funds raised substantial. But it would have been worth ...
, and if they did, to encourage their involvement through fundraising and awareness-building activities. This would ...
13 Aug 2004
, but adds that they need to be aware of the editorial processes involved in contract publishing and the fact ...
23 Jul 2004
| by Donna Werbner
at least 75 per cent of BT employees were aware of the campaign.
Strategy and Plan
The team researched ...
25 Jun 2004
| by Ray Philpott
In December 2003, it became illegal to use a hand-held mobile while driving. Green Flag Motoring Assistance wanted to raise awareness of the law. Objectives
To position Green Flag as an expert adviser on driving safety issues and generate statistics to highlight the attitudes of motorists towards the ban ...
07 May 2004
| by Gidon Freeman
of the brands in our market.
We don't generate awareness for its own sake, we just convert people from one ...