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CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations

To create awareness of, and anticipation for, the new book. To maximise the book's relevance to the general ...

Orange and FSA appoint start-up to woo parents

awareness about its Child Trust Fund and the advice the FSA provides on interest rates and mortgages. The agency will begin a PR campaign about FSA leaflets at the end of the year. 'There is more awareness ...

Campaign: Mobile brand frames pictures with fashion - Promotion

mobile phone owners to use picture messaging services. To build awareness of Nokia's 'fashion' handsets ...

Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

consumer brand awareness. To boost its market share. Strategy and Plan Band Brown devised a ...

Campaign: Telewest Business in home working stunt - B2B PR

the company decided to launch a brand-awareness campaign that would target homeworkers. It called on retained ... on home working through awareness of its 'white paper' on the subject. To drive traffic to the Telewest ...

Campaign: Second Opinion

awareness figures are initially encouraging and the funds raised substantial. But it would have been worth ... , and if they did, to encourage their involvement through fundraising and awareness-building activities. This would ...

Media Analysis: Mobile mags aim for higher quality

, but adds that they need to be aware of the editorial processes involved in contract publishing and the fact ...

IPR Excellence Awards: Winner - CSR - BT partners ChildLine to boost CSR reputation

at least 75 per cent of BT employees were aware of the campaign. Strategy and Plan The team researched ...

Campaign: Green Flag highlights mobile phone use law - Corporate PR

In December 2003, it became illegal to use a hand-held mobile while driving. Green Flag Motoring Assistance wanted to raise awareness of the law. Objectives To position Green Flag as an expert adviser on driving safety issues and generate statistics to highlight the attitudes of motorists towards the ban ...

View From The Top: Another Branson?

of the brands in our market. We don't generate awareness for its own sake, we just convert people from one ...

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