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Liz Bales, Industry Trust: How to win hearts and minds on copyright

. The challenge was to translate campaign awareness into reduced demand for pirate content. It was clear ... around a deliberately catchy song, designed to generate maximum awareness while giving young men a fun ... Trust for Intellectual Property Awareness CHANGING PLACES Has your blend of marketing ...

Stephen Noakes, Halifax: How PR drives the debate

as Australia and the US. We had raised awareness, but wanted to run a truly integrated campaign to further ... ', and it is true, of course. But education and awareness are part of the solution and a truly integrated campaign ...

Marco Forato, Unum: Integration and education

first consumer-facing integrated campaign with PR outreach to raise awareness and understanding. As our ... that consumers' lack of awareness of income protection and their own lack of protection are the key barriers ...

Emma Flack, Unilever: A recipe for good health

health and cholesterol awareness and successfully sponsoring the London Marathon for 13 years. However ... hundreds of brand and marketing campaigns to promote awareness of saturated fat and GDAs. Product and brand ...

Christopher Clarke, Epoch PR: Look beyond London 2012

, brands have a major opportunity to raise awareness, recognition and profile. However, what does ... for brands remains solely awareness and profile, then the temptation to breathe a sigh of relief ...

Eddie May, Threepipe: Why sponsor the Olympics?

than it usually is when it comes to connecting with consumers. Numerous studies have shown awareness ... , advertising can solve that awareness issue in the short term but, set against the rest of the Olympic 'family ...

Client View: Hurdling the Olympic media obstacles

details, particularly anything that might be tricky for Ennis to answer: 'We want Jess to be aware ... but we want Jess to be aware of what will come up.' The fact that Ennis is based in Sheffield shields ... aware that the British media are notorious for it. Nevertheless, they'll be hard pushed to find anything ...

Catherine Eastham, Four Communications: How to be a perfect partner

, customers feel more positive about the brand when they are aware of these community programmes than when they are only aware of the London 2012 sponsorship. 'Olympifying' existing marketing budgets ...

Isabel Collins, Radley Yeldar: You must live by your credo

a passive awareness and a sense of overweening regulation. In short, they become an invitation ...

Client view: Big picture, new perspectives

, spontaneous awareness and brand perception statements, and there was a strong public response. By the end ...

 

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