11 Oct 2011
| by Liz Bales, Industry Trust
. The challenge was to translate campaign awareness into reduced demand for pirate content.
It was clear ...
around a deliberately catchy song, designed to generate maximum awareness while giving young men a fun ...
Trust for Intellectual Property Awareness
CHANGING PLACES
Has your blend of marketing ...
11 Oct 2011
| by Stephen Noakes, Halifax
as Australia and the US.
We had raised awareness, but wanted to run a truly integrated campaign to further ...
', and it is true, of course. But education and awareness are part of the solution and a truly integrated campaign ...
11 Oct 2011
| by Marco Forato, Unum
first consumer-facing integrated campaign with PR outreach to raise awareness and understanding. As our ...
that consumers' lack of awareness of income protection and their own lack of protection are the key barriers ...
11 Oct 2011
| by Emma Flack, Unilever
health and cholesterol awareness and successfully sponsoring the London Marathon for 13 years.
However ...
hundreds of brand and marketing campaigns to promote awareness of saturated fat and GDAs. Product and brand ...
26 Sep 2011
| by Chris Clarke, Epoch PR
, brands have a major opportunity to raise awareness, recognition and profile. However, what does ...
for brands remains solely awareness and profile, then the temptation to breathe a sigh of relief ...
26 Sep 2011
| by Eddie May, Threepipe
than it usually is when it comes to connecting with consumers. Numerous studies have shown awareness ...
, advertising can solve that awareness issue in the short term but, set against the rest of the Olympic 'family ...
26 Sep 2011
| by Suzy Bashford
details, particularly anything that might be tricky for Ennis to answer: 'We want Jess to be aware ...
but we want Jess to be aware of what will come up.'
The fact that Ennis is based in Sheffield shields ...
aware that the British media are notorious for it. Nevertheless, they'll be hard pushed to find anything ...
26 Sep 2011
| by Catherine Eastham, Four Communications
, customers feel more positive about the brand when they are aware of these community programmes than when they are only aware of the London 2012 sponsorship.
'Olympifying' existing marketing budgets ...
14 Sep 2011
| by Isabel Collins, Radley Yeldar
a passive awareness and a sense of overweening regulation. In short, they become an invitation ...
29 Jun 2011
, spontaneous awareness and brand perception statements, and there was a strong public response. By the end ...