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Client: BBC Worldwide PR team: Acceleris Timescale: May-July 2011 Budget: 13,000 OBJECTIVES To generate mainstream awareness To attract a broad customer base including homebuyers, property enthusiasts, Kirstie and Phil fans, and the wider public. STRATEGY AND PLAN ...
Client: London Fire Brigade PR team: In-house Timescale: July 2011 Budget: In-house staff time OBJECTIVES To raise awareness of the potential fire risk posed by a fault in certain models of Beko fridge-freezers To encourage people to check if they own one ...
Campaign: Capital One Cash Giveaway Client: Absolute Radio PR team: In-house Timescale: August 2011 Budget: 75,000 Objectives To raise awareness of the Capital One promotion To maximise coverage using the new angle of helping victims of the riots. Strategy and plan ...
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