Consumer PR: Targeting the next generation
02 Jul 2004
building that dialogue. Ten years ago you could just put out an ad and track awareness and that would be it ...
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Donna Imperato might be busy overseeing the C&W/GCI merger, but she is still focused on the bigger PR picture, reports Kate Magee.
building that dialogue. Ten years ago you could just put out an ad and track awareness and that would be it ...
youth target audiences and to generate mass awareness of the brand's new 'Dare for More' message ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ...
these days that PR wouldn't be on that list for any major project,' Haines adds. 'We are well aware ...
solutions and are aware that they can be accused of deliberately complicating the debate in order to support ...
is crucial to creating 'uniformity' across pitch processes so all parties are aware of best practice. She ...
areas such as mental health awareness, teenage pregnancies and cigarette smoking. Campaigns ...
and PR-expert countries on earth? The first indicator of just how aware Al-Qa'ida is of the power ...
director Ivor Harrison admitted the firm was aware of the criticism and that the CRE had been consulted ...
director Ivor Harrison admitted the firm was aware of the criticism and that the CRE had been consulted ...