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Profile: Donna Imperato - Straight-talking and self-aware

24 Oct 2008

Donna Imperato might be busy overseeing the C&W/GCI merger, but she is still focused on the bigger PR picture, reports Kate Magee.

Consumer PR: Targeting the next generation

02 Jul 2004

building that dialogue. Ten years ago you could just put out an ad and track awareness and that would be it ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

youth target audiences and to generate mass awareness of the brand's new 'Dare for More' message ... was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ...

Analysis: Haines sees PR benefits in 'Big Tent'

13 Dec 2002 | by Adam Hill

these days that PR wouldn't be on that list for any major project,' Haines adds. 'We are well aware ...

Analysis: Criticism mounts as AVEs rise again

08 Nov 2002 | by Ed Shelton

solutions and are aware that they can be accused of deliberately complicating the debate in order to support ...

PRCA aids cross-sector guide on pitching

05 Jul 2002 | by JOE LEPPER

is crucial to creating 'uniformity' across pitch processes so all parties are aware of best practice. She ...

EDITORIAL: DoH takes external PR by the reins

08 Feb 2002

areas such as mental health awareness, teenage pregnancies and cigarette smoking. Campaigns ...

EDITORIAL: War propaganda is failing the West

09 Nov 2001

and PR-expert countries on earth? The first indicator of just how aware Al-Qa'ida is of the power ...

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

31 Aug 2001 | by CHRIS SCOTT

director Ivor Harrison admitted the firm was aware of the criticism and that the CRE had been consulted ...

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

31 Aug 2001 | by CHRIS SCOTT

director Ivor Harrison admitted the firm was aware of the criticism and that the CRE had been consulted ...

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