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Text 100 to promote 'dating-style' car site

car-buying websites such as autotrader.co.uk and exchangeandmart.co.uk. In addition to the automotive ...

Opinion: Letters - Car purchasing is a lifestyle choice

Your look at automotive lifestyle PR (Features, 23 May) highlights one major issue for motor...in that specific sector, but so is automotive PR. The issue is that lifestyle PR is not understood in depth, and therefore dismissed as a non-runner. High-end automotive brands have been engaging with lifestyle ... . Andrew Boyle, head of automotive, Sidhu & Simon Communications. ...

Motoring: The car industry notches up a gear

The news pages of PRWeek in 2008 have shown it is currently all change in the UK automotive ... the automotive industry's Holy Grail, the lifestyle market. 'Product-wise, there are now more niches to fit ... , the automotive specialists seem unperturbed by this apparent shift to PR experts who know more about consumers ...

NEWS: Euro oil association seeks PR to help clear the air

The European Petroleum Industry Association (Europia) is looking to recruit a PR agency in Brussels to promote its role in a Europe-wide campaign to improve air quality. Established in 1992, the Auto-Oil Programme unites the European Commission, Europia and the European Automotive Manufacturers ...

 

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