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eBay hunts shop to give Motors site mass appeal

01 Jul 2005 | by Ian Hall

eBay is to refresh the UK PR strategy behind eBay Motors, its automotive sales arm, and is locked

News Analysis: Ridicule to cool: the Skoda story

15 Apr 2005

awards and test-driving automotive trade journalists were enthusing about the new models. Yet despite a ... standard' advertising and PR strategy that emphasised Skoda's price and automotive capabilities but didn ... launched Skoda Fabia in 2000 after it was recommended in the automotive media. Making waves In GQ ...

MG Rover comms team faces axe

15 Apr 2005 | by Richard Cann

-defunct blockbuster deal with Shanghai Automotive Industry Corporation that looked set to save MG Rover (PRWeek, 15 ...

News Brief: Fleishman-Hillard hired

01 Apr 2005

AUTOMOTIVE: US car maker Chevrolet has hired Fleishman-Hillard for the relaunch of the Daewoo Matiz

 

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