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In the news ... Automotive manufacturers

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McLaren Automotive finalises communications roster

McLaren Automotive has completed a roster of UK and international PR agencies to help position...The automotive firm, spun out of McLaren Group in March this year, has handed an ongoing brief ... in this country - it is vital to get that across,' said Mark Harrison, head of PR at McLaren Automotive. 'We ... -ordinate the launch of McLaren Automotive and the MP4-12C vehicle this year. McLaren Automotive has also brought ...

Automotive bags MG relaunch task

Nanjing Automotive Corporation (NAC), China s oldest car maker, is using Automotive PR for international media relations. The agency will emphasise the fact that - despite most manufacturing moving ... anniversary of the brand. Automotive worked with NAC last July when the company bought the brand for 50m ...

Automotive body appoints head of comms

Nikki Rooke joins the body that represents the UK automotive industry from the A1GP World Cup of Motorsport, where she managed the global PR function. Before that, she has worked for Ford's premier automotive group, and as a press officer for SMMT. Rooke's priority will be to maximise positive media ...

Automotive PR to launch electric car

Automotive PR has been brought on board by Tesla Motors for the launch project this summer ... and other European markets in the second half of 2008. Automotive PR will work alongside its US counterpart ... next month. Automotive PR is charged with handling the media relations activity for the launch ...

Daewoo hires Automotive for comeback campaign

The former Korean-owned firm has appointed motoring specialist agency Automotive PR in a bid to win back customers and relaunch the brand under the new name GM Daewoo. Automotive, which won ... we are still here.' Automotive MD Martin Hayes will lead a two-leg PR programme, concentrating ...

McLaren Automotive brings in Nissan's Wayne Bruce

McLaren Automotive has appointed a leader for its global PR team, who joins from Nissan....for McLaren Automotive Middle East and Africa. Bruce will report to McLaren Automotive s sales ... couldn t refuse. Especially at this point in time, when McLaren Automotive is entering the next chapter ... was an automotive journalist with UK-based CAR magazine. Levine said: I am so excited to have Wayne on board ...

MEDIA BRIEFS: Automotive Channel now on BSkyB

BSkyB s Automotive Channel, a subscription-based digital service, was launched at this week s Motor...BSkyB s Automotive Channel, a subscription-based digital service, was launched at this week s Motor Show. It will broadcast news, analysis and training programmes on weekdays from 8.30am to 1pm and from 7pm to 11pm. The business-to-business channel is aimed at manufacturers, dealers, motor traders ...

STOP PRESS: WPP acquires automotive specialist PRISM

Multinational communications company WPP Group has taken over automotive PR specialists, the PRISM...Multinational communications company WPP Group has taken over automotive PR specialists, the PRISM Group. The public company bought PRISM from owners Steve and Jackie Madincea on 18 March. Based in the UK, PRISM s operations are split between PR and international sports management and design ...

Digital agency Headstream lands McLaren Automotive account

Headstream will hold the McLaren Automotive account on a retained basis following a competitive ... , the MP4-12C. McLaren Automotive sits in the McLaren Group as the road car division alongside its F1 ... automotive heritage.' The agency worked with McLaren last year on a sentiment monitoring brief surrounding ...

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