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Tokyo 2020 appoints Weber Shandwick for Olympics bid

25 May 2012 | by Matt Cartmell

The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city phase, handling strategy and PR. Weber Shandwick has previously worked on the Tokyo 2016 Olympic Bid ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

25 May 2012 | by Sara Luker

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

as the lead PR and social media agency for Smirnoff vodka across Western Europe. In addition, Edelman has been ... from an agency review led by the New York office for the vodka brand s global PR and earned media ... new direction and enhanced ambition for PR, we are delighted to confirm that Splendid Communications ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

Travel website Expedia has hired Fleishman-Hillard to handle its PR across the UK, Germany, Italy.... Expedia EMEA senior PR manager Jill Lloyd told PRWeek: We remain committed to a locally tailored approach ... . For trade PR the company will still use Edelman in Italy, Tilder in France, Spider in UK and KPRN in Germany. ...

CIPR calls on PR industry to engage with Wikipedia guidance

24 May 2012 | by Sara Luker

The CIPR has called on the PR industry to help in its fight to improve the ethical use of Wikipedia...for PROs editing the site . However, Wikipedia editors have used the online forum to disparage the PR ... will not accept the PR industry as a source of accurate information'. Another administrator, John Vandenberg, wrote that engaging PR people is 'draining our resources and enthusiasm from the important parts ...

British Olympic legends to boost Sega London 2012 game

24 May 2012 | by Hannah Crown

Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video

Robin Grant: A man on a digital mission

24 May 2012 | by Sara Luker

Self-confessed workaholic and We Are Social founder Robin Grant tells Sara Luker why the PR...of PRWeek's interview starting, Grant is lambasting the PR industry for 'missing the boat' on digital, allowing advertising and media agencies to steal a march. What is bad news for the PR industry is good ... 't think we would have succeeded.' Simon Collister, senior lecturer in PR and Social Media at University ...

Top 50 Digital Consultancies

24 May 2012 | by John Owens

With digital playing an increasingly important role in PR, John Owens looks at the agencies leading...: '2011 was a relatively tough year for the PR industry, so that has held back developments like ... and smartphones really kicked in, increasing the need for adaptable digital products, some believe PR is winning the digital turf war. 'Last year was a step forward for PR,' says Consolidated PR's head of digital Paul ...

Media ignore bulk of research reports, finds TLG

24 May 2012 | by Alec Mattinson

strategy', focusing on potential growth areas including sectors such as aviation, automotive and creative ...

Ian Monk: Mandelson shines a light on spin

24 May 2012 | by Ian Monk

-in-trade of the politician and his PR team. The word 'lies' seemed to hover unspoken in the air. But exposing untruth ... . Thank heavens for the PR business that all parties will need expert comms teams to put their spin on His ...

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