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Lessons from The GREAT Campaign

And guess what? Not much has changed. In local government and health in particular, the closer crunching together of these two worlds under the banner of public health, accompanied by the formal creation of Health and Wellbeing Boards, is a case in point. The idea is that public health formerly managed by NHS ...

John Woodcock: Coalition needs to address basics

as lecturing from the sidelines and only served to highlight the way he has managed to marginalise himself from ...

George Eustice: We must prepare for euro break-up

challenge facing governments is how to manage comms around events that are unpredictable and beyond...to be war gaming how a partial break-up could be managed. The Government must also start articulating ...

Alex Aiken: Memo to the new leader - the communication challenges we face

For some PR managers this is a self inflicted wound. Over the years there have been too many dispiriting stories of unprofessional behaviour when faced with a new administration, freshly elected and full ... will be critical to the renewal of local democracy. PR managers can play their role in strengthening local ...

Anthony Hilton: RBS' Hester learns to play PR game

His unpreparedness was a symptom of a management that had failed to communicate. Whatever he and his colleagues thought they had achieved and deserved, that understanding was not shared by the outside world. The gulf in perception was too wide to bridge. Losing his bonus was unjust on Hester ...

Luke Blair: Handling work-life balance amid the penny-pinching

As managers of communications programmes, or project managers in charge of delivering ... level of sophistication as those Gantt charts produced by management consultants. I have even heard PR ... the separation between home and office. As their managers we need to support them in being able to achieve this ...

Danny Rogers: Today's PR is rarely spin and manipulation

Of course there's a certain irony therein. Five hundred of the best reputation managers in the UK are essentially complaining that their biggest challenge is their collective reputation. But then it was always said that the cobbler's children went the worst shod. At a recent international conference Lord Bell ...

Alex Aiken: Local health service comms has been 'dreadful'

. The challenge to PR managers is to map out their public health campaigns for 2013, by this September ...

Danny Rogers: Lobbyists are at the mercy of stings

they rightly want in-house public affairs functions and management consultants or lawyers to come under any ...

Ian Monk: Football gets its priorities right

of racism and yet his overpaid manager resigned as he thought the decision to strip him of the captaincy ... support to give the player the best chance of life. Referee, manager and players showed life and death ... , a concept previously ridiculed as a commercial gimmick, stood together. A great manager once said ...

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