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Direct mail sector confronts its critics - CrisisManagement

-known and respected media figure was vital to the campaign. It achieved a major coup when it managed to sign ex ... . SECOND OPINION ADRIAN BRADY, managing director of Eulogy!, works for some direct marketing agencies ...

At a glance - NICE and BHS team up to reviewhypertension

The National Institute for Health and Clinical Excellence (NICE) is working with the British Hypertension Society (BHS) to review new data on the management of hypertension - more commonly known as high blood pressure. And why now? The results of the Anglo-Scandinavian Cardiac Outcome Trial (ASCOT ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

, there is some way to go to quash the problem completely. According to REaD managing director Mark Roy ...

Moyse agency Kinetic PR set to specialise in DTC

Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its...Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its pharmaceutical practice, has started her own consultancy, Kinetic Public Relations. Kinetic is billed as the UK's first dedicated direct-to-consumer (DTC) pharmaceutical consultancy. The agency will advise ...

Persil account win for Cairns and Associates

Brothers PR manager Esra Erkal-Paler said Cairns' pitch ideas had 'actually helped the core team clarify ... , Loveyourskin.co.uk, and even the national roadshow.' Managing director Catherine Schram is heading ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi

invited in. Interfocus managing director Matthew Hooper simply does not believe PR fits in. We ... managing director Donna Zurcher. Working in one building may save time in a taxi, but being separate ...

INTERNATIONAL: Amway chooses Adamson for Brussels lobbying

sellers who run their own businesses from home. Adamson managing director Stephen Kehoe will lead ...

Editorial: Lead role for PR in play for BBC fees

contractor. In addition, an estimated 1.6 million people currently manage to evade paying the fee, and a ... and manager, effectively co-ordinating the 13 in-house PR staff already responsible for issues relating ... , if it is to maximise the potential of its licence fee operation, managing its corporate brand and, crucially, its ...

INTERNATIONAL: Ogilvy PR in Bulgarian economic reform win

of pounds 600,000 - this week. Mette Jacobsen, Ogilvy s programme manager, said that at least five ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

, Consolidated Communications managing director, Alistair Gornall, whose agency has been offering a range ... management situation, one of the first things you are likely to do with a recalled product is run ... slice of the cake. Matthew Hooper, managing director of multi-discipline agency Interfocus ...

 

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