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Taxi app Hailo calls in Surname & Surname for consumer drive

, and founded Skype. The service allows people to hail a cab on their smartphone and is one of the world ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...

Hit or Miss? British Airways launches airplane-themed pop-up restaurant

should be their - if not the world's - favourite airline. Packing film, food and art into one launch ...

Travel company Amadeus overhauls PR support

Amadeus, the world's largest processor of travel bookings, has undertaken a major international PR

Hills Balfour to aid Qatar Tourism Authority drive

Hills Balfour has been appointed to help the state as part of its strategy to grow its tourism industry by 20 per cent in the next five years. The news follows Qatar's successful bid to host the 2022 FIFA World Cup, as well as its bid to host the 2020 Summer Olympics and Paralympics. Qatar Tourism ...

Taxi app GetTaxi calls in Dynamo for consumer brief

at the Mobile World Congress, starting on 27 February. GetTaxi CEO Neal Fullman said: We have been looking ... World Congress starting next week. Dynamo impressed us with their speedy turnaround of ideas ...

Turkish Airlines appoints Alpaytac to boost global ambitions

with promoting the airline as a world-class, award-winning service, as well as highlighting the firm as offering ...

Sport: Yacht race sails into the mainstream

Velux 5 Oceans hired Hill+Knowlton Strategies to promote its nine month around-the-world race....Campaign: Velux 5 Oceans Round the World Yacht Race Client: Velux 5 Oceans PR team: Hill + Knowlton Strategies Timescale: June 2010-August 2011 OBJECTIVES To take the story beyond the traditional realms of the sports and sailing press To deliver high value media content across as many ...

PRWeek podcast: TripAdvisor case shows why brands must engage

in the online world it was more important than ever to mobilise third-party endorsement. This comes back ...

Danny Rogers: TripAdvisor needs to trade on trust

In order to grow, brands require trust. The world's greatest brands are those trusted...So when TripAdvisor, the world's most used travel review site, heard a ruling last week from the Advertising Standards Authority that its reviews could be misleading and 'non-genuine', it should have recognised a looming crisis. Last year thousands of hoteliers challenged TripAdvisor's strapline, which ...

 

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