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Fiona Joyce, Blue Rubicon: Flexible thinking required

. But in a digital world we need to constantly seek new inspiration and recognise the need to reinvent ways ...

Clare Harbord, Heathrow Airport: Making the case

Heathrow Airport is a national asset. It is the world's busiest international airport, and the UK's only hub airport, connecting the UK directly with 82 long haul destinations daily. As a recent arrival at Heathrow, I am impressed that eight in ten of the long-haul visitors to the UK passing through ...

Christopher Clarke, Epoch PR: Look beyond London 2012

clamouring to use the Games to show the world what they do and highlight their commitment to sport ... it comes to the London Games this represents a challenge. With the world's attention focused on London ... ? London 2012 is the culmination of many years of work to stage a world-class sporting event ...

Andrew Ager, Weber Shandwick: Do something Olympic

stunning, Westfield Stratford City has opened its doors and athletes are fine tuning at world championship ... Olympic Committee world wide partners). They range from some of the world's largest brands to small ... . All eyes are on London, arguably one of the most creative cities in the world. All eyes ...

Eddie May, Threepipe: Why sponsor the Olympics?

brand to an event that unites the world and engages all sections of society like no other. Where else will you find more than 200 nations from all corners of the world competing in 26 completely different ...

Henry Chappell, Pitch: Why 2012 is about winning

such as Yahoo, Facebook or Twitter, the Olympics taking place in one of the world's biggest cities is going ...

Client View: Hurdling the Olympic media obstacles

Telegraph described her performance with the javelin at the World Athletics Championships in South Korea ...

Jim Donaldson, Weber Shandwick : The brave new world of PR

are in a new world. The implications for those of us who are corporate communicators are legion. We must ... and instant media world. Over the past few weeks, we have restructured our corporate teams at Weber ... around the world in innovative ways. I don't claim to have all the answers, but there is no doubt ...

Mark Jackson, Lucre: Every interaction is critical

reputation. It wasn't a crisis of the magnitude of BP or the News of the World. It wasn't even a poor set ... in an age when you can vent your feelings to the world in a heartbeat, that any interaction a company has ... on the premise that with your cup of coffee, you'd get friendly service. In other words, the company lived up ...

Charlie O'Rourke, AIMediaComms: The value of reputation.

After missing the cut at last month's PGA Championship in Atlanta, one of the world's most prestigious professional golf events, Tiger Woods slumped to 33rd in the world rankings (after 623 weeks ... . The affair also led to the closure of the 168- year-old News of the World and forced the company to abandon ...

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