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Velux 5 Oceans hired Hill+Knowlton Strategies to promote its nine month around-the-world race....Campaign: Velux 5 Oceans Round the World Yacht Race Client: Velux 5 Oceans PR team: Hill + Knowlton Strategies Timescale: June 2010-August 2011 OBJECTIVES To take the story beyond the traditional realms of the sports and sailing press To deliver high value media content across as many ...
Campaign: Here Come The Girls Client: Jockey Club Racecourses/Carlisle Racecourse PR team: HRSM Timescale: June-August 2011 Budget: 5,000 Carlisle hosted a world-first racing event on 1 August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ...
features. Stories included unearthing world-famous masterpieces that would be shown at the fair, rare ... Street Journal Europe, Wall Street Journal and The World of Interiors. Country Life gave the event a ...
into the world of social media Strategy and plan Mercedes-Benz needed a big idea to work across ... team came up with the idea to create the world's largest car race, open to anyone around the globe who ... to attend Mercedes-Benz World, where they competed to record the fastest lap times on GT5. The six ...
, with authors from across the world helping to develop the book. It was concluded at the festival by novelist ...
Campaign Gladvertising: Launching 3M|GTG to the World Client 3M|GTG PR team M C Saatchi PR Timescale February-May 2011 Budget 100,000 Global technology firm 3M asked M C Saatchi PR to help launch 3M|GTG, its new digital out-of-home business, in seven countries. Objectives ...
, which would encourage customers to post their messages to their mums for the world to see. The wall ...
Campaign Making 'Contactless' Streetwise with the World's First Cashless Busker Client Barclaycard/Barclays PR team The Red Consultancy; in-house Timescale August 2010 Budget 75,001- 100 ... -house team to launch a series of news stories, starting with the world's first cashless busker. Professional ...
the prototype of the world's smallest solar cell, were offered. The results of research highlighting benefits ...
One's Football League Show and the FA Cup on ITV1. Results Employers at business events ...
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