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Opinion: Awareness of ethics means CR needs PR

in the world won't help a company with dubious ethics. But without the involvement of PR professionals ...

Editorial: Brand value league proves PR's worth

Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been...and corporate reputation. GE, one of the world's biggest companies, has managed to grow its brand value ...

Report demands more transparency in lobbying

Nearly half of the world's top companies are secretive about their lobbying activities according...The World Wildlife Fund's report on 'the conduct and content of corporate lobbying' found that only 51 per cent of companies in Standard & Poor's Global 100 Index provided 'some degree of transparency around lobbying activity'. None declared how much they paid to professional lobbyists. The WWF ...

Market Research: Pick of the polls

-to-face questioning, with firms such as NOP World quoting a turnaround time of two days and a starting price of around ...

News Analysis: PR middlemen face changing role

agencies from an intermediary or independent adviser. This is in stark contrast to the advertising world ... 't understand PR, which he says 'sits in a silo' in the marketing world. He explains that while pitches ...

NOP selects Kaizo to step up comms work

Research company NOP World has appointed Kaizo for a wide-ranging PR effort aimed at increasing...The agency was choseen after a four-way pitch to handle the brief, which marks a significant ramping up in the company's PR work. NOP World group development director Tim Wragg, to whom the agency reports, said of the decision to increase PR activity: 'The contract of the guy we had been working ...

 

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