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Letter - Specialist teams can ensure fair payment

industry. It showed that we must learn lessons from the advertising world to ensure we are paid fairly

Consumer PR: Targeting the next generation

love it so, the happy world of Haribo'. All ads include parents. RECENT PR STRATEGIES: PR activity ...

Analysis: Haines sees PR benefits in 'Big Tent'

that the advent of a new representative body for the marketing disciplines should be welcomed by the PR world...Last week's decision by the PRCA to join the Communications Agency Federation (CAF) along with bodies including the Institute of Practitioners in Advertising (IPA) in what has been termed marketing's 'Big Tent', seems the most logical thing in the world to Bruce Haines. The IPA president, who is also ...

PRCA announces new link-up with the IPA and MCCA

said there were mutual gains in forming CAF: 'We in the PR world have better access to CEOs ...

INTERNATIONAL: McCann-Erickson launches PR arm in Holland

Group, which owns the world's largest PR agency, Weber Shandwick. Niezing formerly worked for six ...

STOP PRESS: Nike create role to better co-ordinate PR

planning director.Nike has 40 per cent of the world's athletic shoe market.

PUBLIC SECTOR: Campaign to woo overseas students to UK

around the world. The Staniforth team, headed by Libby Down, reports to Liz Green, assistant director ...

EDITORIAL: War propaganda is failing the West

, and gave the world a new breed of 'spin doctors'. That the administration is now looking to advertise ... the second plane hit, confirming to the world that this was more than a terrible accident ...

ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV

advertising revenues will have been remotely threatened by this storm in a latte cup, but reiterates its ...

ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV

advertising revenues will have been remotely threatened by this storm in a latte cup, but reiterates its ...

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