Search results for Will Sturgeon

FOCUS: CYBERMARKETING - Calling for a lightning reaction/The internet and related technological advances can create almost as many problems for PR practitioners as they solve. Tom Dawn reports

06 Mar 1998 | by TOM DAWN

on their web sites with poorly designed graphics. According to Ewen Sturgeon, director of new media ... -the-line image of direct mail. But this is only part of the picture. Sturgeon adds that Internet push ... for the community. According to Sturgeon, segmentation is one of the key decisions for a website. Shell ...