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Ian Monk: Horses and hounds can change careers

at News International. The horse is the story. It is a sound bite that makes the complex web ...

Anthony Hilton: Web culture leads to lazy journalism

It struck a chord. Journalists receive a vast amount of unsolicited published material and one can understand if some of them lose the appetite to go digging in the further mountains that are available via the web, but not pushed at them by an enterprising PR person. Unfortunately, though, that is only part ...

Danny Rogers: CIPR must set bar high on Wikipedia code

, the dearth of regulation and accountability of equally powerful web challengers is a big issue ...

Alex Aiken: It is time to make digital communications central to campaign objectives

integrated web, email, twitter campaigns that changed behaviour? At a time of change, it's easy to let ...

Anthony Hilton: Is social media tracking worth it?

But on the web every day one sees the kind of comment that no newspaper or magazine hack would get ... like on the web is that no-one takes it seriously. There is something in this but I don't think ... listen to that argument on the web. But is that really true? A million people may listen but if they have ...

Danny Rogers: Trust now provides the licence to operate

', exactly what was he doing inviting 'a friend' on 18 international visits? And when the intricate web ...

Anthony Hilton: Lies can keep PR industry busy

on a web chatroom and sit back and watch the share price react. Market abuse has been raised ... the answer. If your firm is struggling, then the web allows you to spread rumours that cast doubt ...

Anthony Hilton: Quality content demands a filter

This unit spends its days roaming round the company looking for stories, just as a reporter would. When the team finds something, they film a piece as if for a TV news bulletin. But instead of going out on the Japanese equivalent of News at 10, the finished item is posted on YouTube. It is not on the company web ...

Danny Rogers: LOCOG must not fall at final hurdle

on unwanted tickets. Equally the web technology has clearly been inadequate at peak times. From all this, big ...

Jag Singh: Labour's digital expert on the NO to AV campaign

followed them closely across the Web using both behavioural and IP-targeting. We initially used the watch ...

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