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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

wide web pages . Nevertheless, developments are taking place and are set to accelerate as more ... . The hot button concept, whereby visitors to a web site can click on an icon if they are interested ... visitors to its web site to send an e-mail about what they think the future will be like, he says ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

06 Mar 1998 | by LEXIE GODDARD

CarlingNet (www.fa-carling. com) is the official web site of the Carling Premiership, the FA...CarlingNet (www.fa-carling. com) is the official web site of the Carling Premiership, the FA championship which has been backed by the Bass brand for three years. The site was launched by the Bass sponsorship department in December 1995 to provide news and information for football fans ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

06 Sep 1996 | by TOM DAWN

-line news distribution UNTANGLING THE WEB: Companies offer web site audiences the option of accessing via...-line news distribution UNTANGLING THE WEB: Companies offer web site audiences the option of accessing ... , but the new generation of journalists find things themselves on the web, and come to us if they have any ... change preference. In the hi-tech sector we re expected to know how to produce CD-ROMs and web ...

 

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