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PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

to the importance of recruiting and mobilising brand ambassadors, he said, adding that monitoring the web ...

Mark Pinsent Shine Communications: The year of the network

18 Nov 2010 | by Mark Pinsent, Shine Communications

online is one of the great strengths of the web, particularly when people are allowing their social ...

Digital: Social Media Policy - What's your policy?

17 Nov 2010 | by Peter Hay

Social media may have democratised the web but they have also presented organisations with a new set of reputational risks. These risks are not just from external sources. What a company's employees say online can also have a damaging effect on a brand. Nestle discovered this in March when ...

Asda to launch election 2010 website to encourage mums to blog

07 Apr 2010 | by Arun Sudhaman

its customers think, people spending more time on its web properties and positive PR,' he said. It ...

David Phillips, Publicasity - Leap into digital Wonderland

04 Nov 2009 | by David Phillips

communications and relationship advisers are still often unaware of all but a fraction of web pages that mention ... of one every 90 seconds 24/7? The client's online web cloud grows every day. It is a competitive asset ... Alerts and RSS feeds, to monitoring all web-based content, in near real-time, then evaluating ...

Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control

04 Nov 2009 | by Meredith Bradshaw

hail from agencies specialising in search engine optimisation/marketing, email marketing, web design ... agencies are best positioned to take the lead in digital. After all, the interactive nature of web 2.0 and the coming semantic qualities of web 3.0 provide the perfect platform for PR's role in engaging conversations ...

Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle

04 Nov 2009 | by Phil Szomszor

: having two-way conversations with people on the web to influence their perception of the brand. Enhancing ... bookmarking, web analytics and moderating blog comments have been added to distributing press releases ...

Russell Goldsmith, markettiers4DC - Be a leader in branded video

04 Nov 2009 | by Russell Goldsmith

videos during April this year. My own experience of live and interactive web TV shows produced ... into live web TV with us and won the PR Week Award for Best Live Event last year, has continued to embrace ...

Will Scougal, Mischief - The new kings of content

04 Nov 2009 | by Will Scougal

talk all day about social media, semantic web, conversations and cross-platform creative ...

Mat Morrison, Porter Novelli - We still have the advantage

04 Nov 2009 | by Mat Morrison

to events. Numbers on the web are strangely inflated and meaningless, so driving a thousand people to a ...

 

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